AINOKI, a domestic vegan and natural organic cosmetics brand run by Japro Co., Ltd., will release the serum primer "Tsuyahada Veil Primer 01 Yudachi" in advance on September 9, 2026.
The new product goes on advance sale at a POP UP at the Belle Naturelle sales floor on the 2nd floor of the Main Building of Tamagawa Takashimaya. The price is ¥4,400 (tax included), and the content is 15 g.
Overview of AINOKI's "Tsuyahada Veil Primer"
The "Tsuyahada Veil Primer" is a product that serves two roles: a serum and a makeup base.
It aims to give the skin glow and a firm feel, and proposes a base makeup that raises the elegance of mature skin.
The product contains 92.6% naturally derived ingredients and is made with care so that even people with sensitive skin can use it comfortably. AINOKI also announces that, aiming to be a brand that is gentle on the environment and animals, it is free of animal-derived ingredients*1 and does not test its products on animals.
*1 Free of animal-derived ingredients
Carefully selected ingredients and a free-from formula
The "Tsuyahada Veil Primer" contains 12 kinds of beauty and moisturizing ingredients. These include organic-certified ingredients such as eyebright extract and bilberry leaf extract.
It also adopts a free-from formula that lists 12 ingredients it does not use. It is explained as containing no synthetic preservatives (parabens), animal-derived ingredients, petroleum-based surfactants, synthetic fragrances, talc, carbon black, UV absorbers, alcohol (ethanol), silicone, mineral oil, synthetic colorants (tar-based dyes), carmine, microplastics or genetically modified ingredients.
A unique formula that raises the elegance of mature skin
This product contains aging-care ingredients that support the firm feel that tends to be lost with age.
AINOKI says that silk tree bark extract and Sigesbeckia extract (darutoside) support collagen repair and are expected to maintain firmness and elasticity.
It also aims for radiant skin through "outer glow" from luminous pearls and "inner glow" from a dewy veil of moisture. It is intended to repel dullness and lead to a skin impression full of moisture from within.
It adopts a highly moisturizing oil-water formula that protects daytime skin from dryness. This is expected to deliver high moisturizing power while helping makeup last longer and foundation go on better.
It is designed to resist sweat and water and prevent makeup from breaking down, yet it can also be removed with soap.
What the AINOKI brand aims for
"AINOKI" is a Japanese cosmetics brand born to stay close to each person's wish to "become beautiful."
The brand name carries the initials of "eye" and "I (me)," the Japanese word "ai (love)," and "ki (tree)" and "kimochi (feelings)." AINOKI explains that it holds the wish for each person to shine beautifully, starting from the eyes.
Advance sale, limited kit and purchase benefits
The advance sale of the "Tsuyahada Veil Primer" will be held during the following period and at the following place.
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Tamagawa Takashimaya Main Building 2F, Belle Naturelle sales floor POP UP
- Period: Wednesday, September 9, 2026 to Tuesday, September 15 (the store closes at 5 p.m. on the last day)
In addition, the "H.V.F.N AINOKI Tsuyahada Kit," a collaboration with the bag brand H.V.F.N, known for its colorful items, will be sold in limited quantities.
Kit contents:
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H.V.F.N SUNLINE POUCH
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Tsuyahada Veil Primer / 01 Yudachi
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Liquid Concealer / 01 Sekka
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Forest Feel Cleansing Milk [3 pouches]
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AINOKI Finger Puff
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AINOKI Marche Bag
The price is ¥9,900 (tax included).
Other POP UP information and purchase benefits
POP UP stores will also be held after the advance sale at Tamagawa Takashimaya.
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COREDO Muromachi Terrace / Eslite Spectrum Nihonbashi
- Period: Wednesday, September 16, 2026 to Saturday, October 31
As a purchase benefit, customers who buy two or more items will receive a 7-day supply of cleansing pouches, and those who buy the cleansing milk will receive an AINOKI original sustainable towel (limit of one per person for each).
Related information
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AINOKI official website: https://ainoki.net/
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AINOKI official Instagram: https://www.instagram.com/ainoki_japan/
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Product detail page: https://ainoki.net/mebuki/make/
