PAUL & JOE BEAUTE will open new stores and reopen a renovated store at three locations in Tokyo in September 2026.
The stores in Shibuya, Yurakucho and Kitasenju will also run gift campaigns to celebrate the openings.
This gives customers more casual opportunities to pick up PAUL & JOE cosmetics.
Three Tokyo stores open or reopen in September
PAUL & JOE BEAUTE will open new stores and reopen a renovated store on the following dates.
Tuesday, September 1, 2026: Dress Table by ShinQs Beauty Palette SHIBUYA109 Shibuya (new opening)
Thursday, September 10, 2026: @cosme STORE Lumine Yurakucho (renovated reopening)
Monday, September 14, 2026: ISETAN MiRROR Lumine Kitasenju (new opening)
These stores are set up as places where you can enjoy the world of PAUL & JOE in a self-service style.
Opening and renovation gifts at each store
Each store will hold a gift campaign to celebrate its opening or renovation.
Customers who purchase PAUL & JOE products worth ¥5,500 (tax included) or more will receive an "Original Pouch."
*While supplies last.
*At @cosme STORE Lumine Yurakucho and ISETAN MiRROR Lumine Kitasenju, this is limited to one per customer.
Details of the new and renovated stores
Dress Table by ShinQs Beauty Palette SHIBUYA109 Shibuya
The store opens on the 1st floor of SHIBUYA109 Shibuya. In a self-service style, you can experience PAUL & JOE's designs and cosmetics.
Address: 150-0043 SHIBUYA109 Shibuya 1F, 2-29-1 Dogenzaka, Shibuya-ku, Tokyo
TEL: 03-3461-1240 (direct)
Opening date: Tuesday, September 1, 2026
@cosme STORE Lumine Yurakucho
The store reopens on the 7th floor of Lumine Yurakucho after renovation. It offers a chance to pick up products casually and try PAUL & JOE cosmetics.
Address: 100-0006 Lumine Yurakucho 1 7F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Renovated reopening date: Thursday, September 10, 2026
ISETAN MiRROR Lumine Kitasenju
The store opens on the 3rd floor of Lumine Kitasenju. PAUL & JOE items will be offered, centered on the popular primers and lip products.
Address: 120-0026 Lumine Kitasenju 3F, 42-2 Senju-asahicho, Adachi-ku, Tokyo
Opening date: Monday, September 14, 2026
Experience the appeal of PAUL & JOE in a self-service style
All three stores opening or reopening this time are self-service sales floors.
Visitors can freely pick up products and enjoy PAUL & JOE's distinctive designs and items at their own pace.
*Each store sells products in a self-service style.
*Products offered differ by store.
*Not all products are available; only some items are offered.
*ISETAN MiRROR Lumine Kitasenju mainly offers primers and lip products.
PAUL & JOE BEAUTE is built on the concept of "cosmetics that propose the lifestyle of a Parisienne who enjoys life to the fullest." Beyond makeup effects, the brand offers products that are fun to look at, touch and display, and that bring happiness simply by owning them.
Details about PAUL & JOE BEAUTE can be found on the PAUL & JOE BEAUTE official website.
