The professional hair care brand "X TREATMENT" is participating as a creative partner in "Akaku Exhibition support by CLIP STUDIO PAINT," a group exhibition held by ASOBISYSTEM Co., Ltd.'s creator label "Akaku" at AF GALLERY in Harajuku from Tuesday, September 1 to Sunday, September 13, 2026.
At this exhibition, a shampoo and conditioner BOX SET with limited labels featuring original artworks drawn for X TREATMENT by Akaku creators kakimaku and Nonoki Soyo will be sold exclusively at the venue.
Collaboration between the Akaku Exhibition and X TREATMENT
X TREATMENT, run by NAKAMA-Lab Co., Ltd., is a brand that pursues beautiful hair through its hair care products. This time, a collaboration has come together with "Akaku," a creator label whose members work around "drawing," including illustrators, animators and calligraphers.
In this collaboration, kakimaku and Nonoki Soyo each expressed, in their own sensibility, the inspiration and world they received from X TREATMENT in a single artwork.
The completed original artworks have been brought to life as limited labels for X TREATMENT SHAMPOO and CONDITIONER.
Introducing the limited collaboration artworks
"Glow Strata" by kakimaku
kakimaku's artwork "Glow Strata" is said to signify the beauty of hair born from the accumulation of time.
It is characterized by expressions that convey the flow and shine of hair and a variety of colors, and was drawn with the image of a girl enjoying the process of achieving her ideal hair quality. It is an artwork that evokes a languid mood and the inner strength within the girl.
kakimaku is an illustrator who digitally draws charming girls, as if capturing moments of heart-fluttering gestures and expressions. kakimaku also works as a digital illustration instructor on CLASS101.
Artwork by Nonoki Soyo
The artwork drawn by Nonoki Soyo expresses the world and impression of the X TREATMENT brand in a single illustration.
A butterfly silhouette inspired by the "X" of the brand logo and a girl touching her hair underwater express hair filled with moisture. Rather than depicting how the product feels to use directly, it was created to convey the atmosphere and impression that comes from it.
Nonoki Soyo began self-taught illustration work in 2017. In 2019, the artist released a first book, and now mainly draws fancy yet casual girl illustrations and rabbit characters.
Details of the Akaku Exhibition exclusive "X TREATMENT BOX SET"
In this BOX SET, kakimaku's "Glow Strata" appears on the shampoo and Nonoki Soyo's artwork on the conditioner, finished in a design exclusive to this project.
Contents: X TREATMENT SHAMPOO 300mL, X TREATMENT CONDITIONER 300mL
Price: ¥7,700 (tax included)
Sales period: Tuesday, September 1 to Sunday, September 13, 2026
Sales location: Inside the Akaku Exhibition venue (AF GALLERY, Harajuku)
Notes: Limited quantity, while supplies last, sold at the venue only
Overview of "Akaku Exhibition support by CLIP STUDIO PAINT"
The "Akaku Exhibition" is a group exhibition in which 28 creators under ASOBISYSTEM collaborate with multiple brands to display and sell limited original goods. Besides displays of new original artworks and brand collaborations, live painting, portrait-drawing events and appearances by the creators at the venue are also planned.
Event name: Akaku Exhibition support by CLIP STUDIO PAINT
Dates: Tuesday, September 1 to Sunday, September 13, 2026
Hours: 11:00 to 19:00
Venue: AF GALLERY (ASOBIFACTORY, 3-21-8 Jingumae, Shibuya-ku, Tokyo)
Organizer: ASOBISYSTEM Co., Ltd.
About Akaku
Akaku is a creator label whose members under ASOBISYSTEM, including illustrators, animators and calligraphers, work around "drawing." Its purpose is to expand creators' sensibilities and expression and to create new value. Beyond management, it shares Japanese illustration culture in Japan and overseas through exhibition projects and product development.
About X TREATMENT
X TREATMENT is a hair care brand offering a professional line for salons and a home care line. For salon care, it centers on a 4-step system treatment; for home care, its lineup includes shampoo, conditioner and other products that can be added to daily care.
