The fragrance brand Aíam will launch its new fragrance "chapter37" nationwide on Friday, September 4, 2026. It is the brand's first new fragrance in two years.
"chapter37" arrives as the 11th scent in Aíam's signature "chapter" series. It is a floral chypre in which juicy fruit is layered with the soft, powdery nuances of rose and iris.
A new scent joins the "chapter" series
Aíam's "chapter" series aims to capture scenes from life in scent, under the brand concept "I am 'me' — my happiness is always decided by my own heart."
Based on this concept, the new fragrance "chapter37" tells a scent story that blends the sweetness of ripe fruit with a clear, transparent stillness.
According to the announcement, it expresses ripe fruit unfolding in soft light, with the presence of flowers quietly layering over it. In the end, it offers a scent experience that leaves a dignified lingering finish.
The scent structure of "chapter37"
"chapter37" is designed as a floral chypre refined in a modern way. The scent structure is as follows.
Top notes: Centered on mandarin, with lychee, raspberry and peach adding the sweetness of juicy fruit.
Middle notes: Gorgeous rose is layered with the soft, powdery nuances of iris and violet and the lightness of cherry blossom, giving a delicate, fleeting floral impression.
Last notes: Patchouli, vetiver, musk and oakmoss appear quietly, leaving a dignified, dry finish beyond the sweetness.
It is a deep, modern floral chypre scent that moves from the sweetness of fruit to soft flowers and then to a quiet lingering finish.
Product overview
Details of "Eau de Parfum chapter37" are as follows.
Product name: Eau de Parfum chapter37
Price: ¥16,500 (tax included) / ¥4,950 (tax included)
Size: 50mL / 8mL
Nationwide release date: Friday, September 4, 2026
About Aíam
Aíam is a beauty brand with the concept "I am 'me' — my happiness is always decided by my own heart."
The "chapter" series was born from the wish that each moment be captured in scent, as if cutting out a scene from life. Beyond fragrances, the brand offers items that fit into everyday life, including body and hair care and room fragrances.
Aíam official information and stores
The latest information and product purchases for Aíam can be found through the following official accounts and stores.
Aíam Official Online Store: Aíam ONLINE STORE
Aíam Official Instagram: Aíam Instagram
Aíam Official LINE: Aíam LINE
Aíam products are also available at the following stores.
Lumine Est Shinjuku | B1F
Aoyama Kotto-dori | 1F
Isetan Shinjuku Main Building | 1F
Shibuya Hikarie ShinQs | 1F
Ikebukuro Parco | 1F
Lumine Yokohama | 1F
Nagoya Takashimaya Gate Tower Mall | 6F
Hankyu Umeda Main Store | 3F
LUCUA 1100 Osaka | 2F
Daimaru Shinsaibashi | 1F
Minamoa Hiroshima | 2F
Amu Plaza Hakata | 1F
S-PAL Sendai | 2F
Sapporo Stellar Place | B1F
