BVLGARI will release "Omnia Amethyste Eau de Parfum," a new fragrance in the gemstone-inspired "Omnia Collection," nationwide on Wednesday, September 2, 2026.
This fragrance evokes the warm twilight color of amethyst. It expresses the iris scent that symbolizes the original "Omnia Amethyste Eau de Toilette" with greater richness and has evolved it into a scent with depth.
It is priced at ¥17,930 for 50 mL and ¥24,200 for 100 mL (both tax included). From Thursday, October 1, 2026, prices will be revised to ¥18,040 for 50 mL and ¥25,300 for 100 mL (both tax included).
The birth of BVLGARI's "Omnia Amethyste Eau de Parfum"
According to BVLGARI, "Omnia Amethyste Eau de Parfum" is a fragrance that condenses the deep nuances of amethyst.
Created by master perfumer Alberto Morillas, it expresses a new facet of amethyst. While the Eau de Toilette evokes the soft glow of amethyst lit by dawn light, the Eau de Parfum is said to portray the deep, vivid glow of dusk.
As the sunlight softens and the setting sun lights the inner glow of the amethyst, the iris takes on an enveloping, sensual evening expression. The suede-like facets gain creaminess, the violet nuances stand out even more, and the powdery elegance transforms into a refined allure.
A floral woody scent with added depth and sensuality
Alberto Morillas explains: "With Omnia Amethyste Eau de Parfum, I wanted to bring in a modern taste and further heighten the appeal of the signature notes. I enriched the bursting, light top notes inherited from the original Eau de Toilette with a powdery, floral iris. A woody scent spreads, and sensual charm radiates from the skin. I pursued the rich scent of Omnia Amethyste, which holds a more sensual, more intimate and deeper elegance."
This floral woody fragrance is built around an iris with modern, rich nuances. The iris shows depth and new expressions.
Fragrance composition
Top notes: A scent reminiscent of delicate iris petals, blended with the soft, musky warmth of an ambrette accord. It creates a pleasant sensation on the skin and an alluring aura.
Heart notes: A shaded aroma spreads. Iris absolute, a fragrance ingredient extracted from the iris rhizome, is combined with damask rose absolute. These ingredients, which are also in "Omnia Amethyste Eau de Toilette," are said to have their presence emphasized further here. The iris shows a dense, velvety mellow expression, and the rose accentuates elegance, producing a graceful floral impression that combines a contemporary sensibility with the BVLGARI character.
Drydown: A warm lingering scent envelops the skin. Bourbon vanilla, whose pure vanilla bean scent is drawn out by supercritical fluid extraction (an extraction technique using CO₂), creates a pure, bright expression. Cistus labdanum absolute adds a soft, resinous glow, leaving a modern, intimate afterglow.
A flacon design that reflects the colors of amethyst
The flacon of "Omnia Amethyste Eau de Parfum" inherits Omnia's timeless design while adopting a rich new color that reflects the warm, sensual hues of amethyst.
A deep purple, in contrast to the soft transparency of the Eau de Toilette, expresses the profound appeal of the new fragrance. The flowing, intertwining silhouette of the flacon, inspired by infinite movement, is the design that symbolizes the Omnia Collection. Its form, with two rings melting into each other, evokes infinity (∞).
The packaging also adopts a rich new color, with a deeper violet that brings out the fragrance's individuality.
The Omnia Collection, worn like jewelry
At the core of the Omnia Collection is the vision of expressing the light of colorful gemstones and the radiance of delicate flowers in the form of a glamorous fragrance.
Each fragrance expresses a dialogue between gemstones and nature, such as "Omnia Crystalline," inspired by the lotus flower, and "Omnia Coral," whose vivid hibiscus scent evokes warmth like sunlight.
Carrying on that world, "Omnia Amethyste," which embodies the refined elegance of amethyst through the sophisticated nuances of iris, now has an Eau de Parfum with a deeper appeal.
The campaign visual features a woman wearing fragrance as if wearing jewelry. The glow of amethyst reflected on her skin mirrors the aura of the scent that "Omnia Amethyste Eau de Parfum" gives off, conveying a femininity that is intimate yet captivating. The flacon itself, as a visual motif reminiscent of amethyst, also symbolizes a world where jewelry and fragrance resonate.
Product overview and prices
BVLGARI Omnia Amethyste Eau de Parfum
Size and price:
50 mL ¥17,930 (tax included)
100 mL ¥24,200 (tax included)
Release date: Wednesday, September 2, 2026, nationwide
*Prices will be revised from Thursday, October 1, 2026.
50 mL ¥18,040 (tax included)
100 mL ¥25,300 (tax included)
