SINN PURETÉ is renewing its popular serum foundation "Ambitious Beauty Serum Foundation" and releasing it as "Ambitious Beauty Serum Foundation a" (4 shades in total), with enhanced beauty ingredients.
Advance sales of this product begin on Wednesday, September 9, 2026 at the SINN PURETÉ official online store, department stores, Cosme Kitchen, Biople, Biop, hair salons and @cosme EC.
General release begins on Wednesday, October 28, 2026, when it goes on sale at other stores. The price is ¥6,930 (tax included) for 30 g, SPF50+, PA+++.
Beauty ingredients strengthened in the renewal
According to SINN PURETÉ, the beauty ingredients have been significantly updated in this renewal. Starfish extract*1, a beauty ingredient of note, is now included at twice the amount of the previous product.
The product also contains a neuropeptide*2 that focuses on "expression lines" etched by facial habits, and three types of plant-derived PDRN*3 that lead to a plump, firm-looking impression of skin.
With these strengthened beauty ingredients, the product aims to care for the skin even while you wear makeup and lead to a lively, firm-looking, glowing impression of skin.
*1 Saponin, seawater, glycerin
*2 Dipeptide diaminobutyroyl benzylamide diacetate
*3 Centella asiatica leaf/stem extract, Panax ginseng root extract, lotus leaf extract, DNA-Na
Gloss and coverage together through proprietary technology
"Ambitious Beauty Serum Foundation a" is a serum foundation that contains 99.4% naturally derived ingredients and 30 types of serum ingredients.
Its proprietary technology captures light across a surface and turns it into gloss, achieving a seamless, high-coverage finish even though it goes on thin. To make this possible, only plate-shaped powders were chosen, and color pigments were made as fine as possible.
A melting feel on the skin and a rich range of shades
Another feature is its pursuit of a luxurious, melting feel that makes you want to touch your skin. The balance of oils with different textures is set at a golden ratio of 1 to 5, achieving a smooth feel.
It comes in 4 shades in total, as follows.
00 Light Pink Beige: Adds a subtle flush of color while brightening the skin tone.
01 Light Beige: A lighter standard shade, suited to lighter skin.
02 Slightly Light Beige: A standard shade, suited to average skin.
03 Ochre Beige: A calm brightness that gives a healthy skin tone.
A beautiful finish that lasts and a pleasant scent
The foundation's staying power has also improved. Compared with the previous foundation, it aims to suppress moisture evaporation when used with powder and prevent dryness during the day. As a result, the beautiful finish of the morning is said to last for a long time.
The scent is named "Sense and Sensuality (an expression with depth)." The brand aims to bring out a light femininity and delicacy through top notes of bergamot and rosemary, and to create an expression with depth through the contrast of sweet, strong woody and musk notes.
Recommended item and price revision of an existing product
The company recommends using it together with a makeup sponge to achieve natural coverage that is not too heavy and dewy, glossy skin. It is a makeup sponge full of care, designed to improve the foundation's adhesion, gloss, bare-skin feel and translucence.
In addition, starting gradually from Wednesday, September 9, 2026, the container design of the face powder "Feather Touching Clarity Powder" will be renewed, and its selling price will be revised due to fluctuations in raw material and packaging costs. The content and quality are unchanged.
Applicable product: Feather Touching Clarity Powder ¥5,700 (tax included)
Renewed product: Feather Touching Clarity Powder a ¥5,940 (tax included)
About SINN PURETÉ
SINN PURETÉ is a Japanese beauty care brand built on the concept of "MINDFUL BEAUTY®," using hybrid natural formulas and fragrances based on brainwave analysis. With a wide lineup of fragrance, skincare, makeup, body care and hair care, it supports holistic beauty.
For details about the brand, please see the official website below.
