On September 2, 2026, MTG Co., Ltd. announced that the hair iron category of its beauty brand "ReFa" has won the No. 1 manufacturer share in Japan's hair iron market.
The company says this achievement is the result of long-standing customer support and continuous product development.
No. 1 manufacturer share in Japan's hair iron market
MTG Co., Ltd. announced that its beauty brand "ReFa" has won the No. 1 manufacturer share in Japan's hair iron market.
This data is based on the 2025 domestic manufacturer share results in Fuji Keizai's "Beautiful Skin and Hair Care Appliances Trend Data 2026."
MTG explains that ReFa has earned the support of many users over the years and has maintained the top share in Japan's hair iron market.
Product development pursuing a beautiful finish and care for hair damage
ReFa has advanced its product development under a new value proposition: "hair irons that make hair beautiful."
It pursues both a beautiful finish and care for hair damage.
So far, it has offered straight irons and curling irons equipped with its proprietary technology.
It also provides a wide lineup that responds to diverse hair concerns and styling situations, including the brush-type "ReFa STRAIGHT BLOW IRON" and "ReFa CURL BLOW IRON," which let you style easily.
Proposing a new hair care category, "NEO TREATMENT"
In 2026, ReFa announced a new hair care category, "NEO TREATMENT."
As part of it, the "ReFa TREATMENT IRON" has appeared.
This product is equipped with a dedicated cosmetic and aims to improve hair texture by combing the hair while spraying a fine mist.
The company says it is working on a new value proposition that goes beyond hair styling and pursues the beauty of the hair itself.
Bringing "JAPAN BEAUTY" to the world
MTG says that this continuous product development and new value proposition were highly rated by users, leading to this No. 1 domestic market share.
Going forward, the ReFa brand plans to keep offering new hair care and hair styling experiences that let each person realize their ideal beauty through beauty technology.
Based on the idea of "JAPAN BEAUTY," it also aims to share new value with the world as a beauty brand from Japan.
About the "ReFa" brand
ReFa is a beauty brand with the theme of "VITAL BEAUTY" that proposes new beauty habits beyond existing frameworks.
MTG explains that it discovers the joys of beauty not yet seen, beyond time, place and even gender, and expands possibilities.
You can find more information on the ReFa brand site.
About MTG Co., Ltd.
MTG holds "VITAL LIFE" as its business vision and aims to make people around the world happy through beauty and health.
It develops brands, products and services in the areas of BEAUTY and WELLNESS.
For details, please see the MTG corporate site.
