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Koh Gen Do's Popular Three Shades of "Fermented Serum Primer" Arrive in Mini Size, Exclusive to Variety Shops from November 2, 2026

Koh Gen Do Co., Ltd. is releasing mini sizes of three popular shades of "The Skin Wake Fermented Liquid Primer Smooth Color Control," which smooths pores and unevenness and gives translucence and radiance.

These mini sizes are scheduled to be offered exclusively at variety shops from Monday, November 2, 2026.

Mini sizes arrive for Koh Gen Do's "Fermented Serum Primer"

"The Skin Wake Fermented Liquid Primer Smooth Color Control" is a base makeup item that smooths pores and unevenness in one swipe*1 .

It also offers high UV protection of SPF42 and PA++++.

Fermented Serum Primer Smooth Color Control

The mini sizes (15 mL, ¥2,970 tax included) coming out come in three shades: Fuji (purple), Yuzu (yellow) and Hisui (mint).

These are the top three shades by shipments from Koh Gen Do to variety shops from February to July 2026*2 .

The size is easy to try and convenient to carry.

Three color variations that correct skin concerns

Based on the "color wheel," this primer's color variations correct dullness and uneven color, creating translucence and a glow as if the bare skin itself were beautiful.

Effects of the three primer shades

The features of each shade are as follows.

    • Fuji (purple): Cancels out both yellow and blue undertones, leading to a clear, translucent impression of skin.

    • Yuzu (yellow): Corrects uneven color and aims for a refined, healthy bare-skin feel.

    • Hisui (mint): Covers noticeable redness and yellowness, creating fresh, clear-looking skin.

Color wheel and skin concerns

An approach to skin with beauty ingredients and functional powders

The product contains the "Gosou Wake Cocktail"*5 , rich in Acerola Fermented Junso Liquid®.

Together with an azelaic acid derivative*6 and carefully selected ingredients from across Japan*7 , it is expected to have the effect of making fine lines caused by dryness less noticeable, which has been efficacy-evaluation tested*8 .

Acerola Fermented Junso Liquid and selected ingredients

In addition, the following three types of functional powders support a beautiful finish.

    • Light-diffusing smooth powder*9: Corrects fine lines and pores, and evens out the skin surface through its light-diffusing effect.

    • Rose-shaped smooth powder*10: Its multilayer structure diffuses light to make skin unevenness look flat, and it catches excess sebum to prevent shine.

    • Proprietary ingredient Gloss Film Powder®*11: Increases adhesion to the skin and forms a glossy film; it corrects skin color and prevents a white cast, and its W water-repellent coating keeps the beautiful finish for a long time.

Functional powders

A formula designed to be gentle on skin

This primer is free of fragrance, synthetic colorants, petroleum-based mineral oil, UV absorbers, parabens and alcohol.

It has been patch-tested on sensitive skin*3 and is formulated with gentleness to skin in mind.


*1 Makeup effect
*2 Top three shades by shipments from Koh Gen Do to variety shops, February to July 2026
*3 This does not mean that skin irritation will not occur for everyone
*5 Acerola cherry ferment, acerola fruit extract, peony root extract, Job's tears seed extract, mugwort leaf extract <moisturizing and skin-conditioning ingredients>, volcanic soil <ingredient that covers pores>
*6 Potassium azeloyl diglycinate <skin-conditioning ingredient>
*7 Rice bran extract, Japanese apricot fruit extract, tea leaf extract, rice bran oil, camellia seed oil, saxifrage extract, yuzu fruit extract <moisturizing and skin-conditioning ingredients>
*8 Efficacy evaluation tested for making fine lines caused by dryness less noticeable
*9 (HDI/trimethylolhexyl lactone) crosspolymer <makeup ingredient>
*10 Calcium carbonate <makeup ingredient>
*11 Mica, titanium dioxide, iron oxide, dimethicone, hydrogen dimethicone <makeup ingredient>

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