Parfums Christian Dior released the second special film starring Miki Nakatani, a DIOR Beauty ambassador, on Thursday, September 3, 2026. The film takes viewers into the world of advanced research that unravels the relationship between beauty and time.
The new "DIOR Prestige La Crème" goes on sale on Friday, September 4, 2026. It is priced at ¥43,000 (¥47,300 tax included) for 50 mL.
Miki Nakatani explores the advanced science of "DIOR Prestige"
The second special film invites viewers into a skincare experience that enriches the senses, together with the innovations of the advanced science behind "DIOR Prestige."
Miki Nakatani follows the story behind the development of the new "Prestige La Crème," born from 50 years of skin research. She is shown visiting experts as she searches for the reason this new cream is considered special.
You can watch the film here: DIOR Prestige La Crème special film
"Rose Peptide-3™," a new ingredient born from the Granville rose research
"Prestige La Crème," an icon that brings together the history of DIOR skincare, is characterized by its cutting-edge science and by floral science infused with a passion for flowers.
According to Marie Vido, Director of LVMH Research, the new ingredient that came out of the Granville rose research is "Rose Peptide-3™*1." It combines three extracts obtained from the petals, fruit and stem with two peptides. The brand says this ingredient fills the skin through and through and addresses signs of aging*2 such as uneven texture and lack of firmness caused by dryness.
At the same time, the texture, which is said to recreate the "feel of rose petals" on the skin, is created through DIOR's distinctive savoir-faire (craftsmanship).
*1 Rose extract, water, acetyl hexapeptide-8, palmitoyl tetrapeptide-7 (skin-conditioning ingredients)
*2 Uneven texture and lack of firmness caused by dryness
A skincare experience that fills the five senses
Sarah Akram, DIOR U.S. Skincare Expert & Ambassador, introduced application gestures that let you experience "Prestige La Crème" even more richly.
With fragrances that recreate the many expressions of the rose, the gestures involve touching the skin gently and blending the cream in with a deep breath. Through them, skincare is said to become not just a step in a routine but a special time that fills the heart as well.
"DIOR Prestige La Crème," which leads the way to a beautiful and happy future, is described as something like a "compass of beauty." The special film lets you experience its profound appeal.
Product information
New: Prestige La Crème / Prestige La Crème Riche
Size: 50 mL
Price: ¥43,000 (¥47,300 tax included)
Release date: Friday, September 4, 2026
Prestige Micro Huile R Serum
Size: 50 mL
Price: ¥43,000 (¥47,300 tax included)
