Vicrea Inc. has launched two styling products from "&honey Professional," the salon-exclusive line of the honey*1 beauty brand "&honey."
The new products are "&honey Professional Arrange Lock Hair Oil 4.0," recommended for curly hair, and "&honey Professional Arrange Lock Hair Milk 4.0," recommended for straight hair.
These products aim to keep a fresh-from-the-salon finish and hold the hairstyle with just one step before styling.
New styling products from &honey Professional
As using a hair iron at home has become common in recent years, demand for style-locking products has been growing.
At the same time, issues such as hair damage from hair irons and styles falling out of shape have been observed, and the company focused on these issues.
The company states that it developed items that combine the high moisturizing and repairing power of &honey Professional with a style-lock function, so you can style while caring for damage and keep the style in place.
As salon-exclusive products, they will become available gradually at some salons.
The price is ¥1,700 (excluding tax) / ¥1,870 (tax included) each.
Common features: locking in the style while caring for hair
More than 95% of the "&honey Professional Styling" products consists of salon-inspired ingredients*2 and moisturizing ingredients※2.
The company states that this lets you care for hair damage while styling and recreate a salon-level finish at home.
The products also use an additive-free, free-from formula※3 that contains no sulfates (such as sodium laureth sulfate), synthetic colorants or parabens, and involves no animal testing (as a product).
The company says this formula makes them safe to use as an everyday styling product.
&honey Professional Arrange Lock Hair Oil 4.0
"&honey Professional Arrange Lock Hair Oil 4.0," recommended for curly hair, uses heat to your advantage to lock in and keep dewy, glossy curls for a long time.
The content is 105 mL and the price is ¥1,700 (excluding tax) / ¥1,870 (tax included).
Locks and keeps the style for a long time
It transmits heat evenly to the hair and forms beautiful, dimensional curl designs.
A shape-memory ingredient*6 instantly locks in the ideal shape, and by smoothing and tightening the cuticle, it protects hair from humidity and dryness.
For smooth hair surface and beautiful dewy, glossy hair
Oil honey*7 evaporates with the heat of the hair iron and forms a dewy, glossy honey veil on the hair surface. This aims to keep hair beautifully dewy and glossy all day.
How to use
Take an appropriate amount in your hand, work it through dry hair, and then style with a curling iron or similar tool. As a guide for the amount, use 1 pump for short hair, 1.5 pumps for medium hair and 2 pumps for long hair. For the use of hair irons, users are advised to follow the device's instruction manual.
&honey Professional Arrange Lock Hair Milk 4.0
"&honey Professional Arrange Lock Hair Milk 4.0," recommended for straight hair, uses heat to your advantage to lock in and keep dewy, silky straight hair for a long time.
The content is 125 g and the price is ¥1,700 (excluding tax) / ¥1,870 (tax included).
Locks and keeps the style for a long time
An acid-heat care ingredient*3 reacts to heat to repair the hair and form beautiful straight hair.
A shape-memory ingredient*6 instantly locks in the ideal shape, and a water-repellent ingredient*8 coats the hair to protect it from humidity.
Moisturizes from inside the hair for dewy, silky hair that isn't sticky
High-moisture milk honey*9 penetrates quickly, giving moisture to the inside of the hair and keeping it there. Because it moisturizes from the core, it is said to lead to hair that is moist yet not sticky, dewy and silky.
How to use
Take an appropriate amount in your hand, work it through dry hair, and then style with a straight iron or similar tool. As a guide for the amount, use 2 pumps for short hair, 3 pumps for medium hair and 4 pumps for long hair. For the use of hair irons, users are advised to follow the device's instruction manual.
About the &honey Professional series
"&honey" is a honey beauty brand born in 2018 with a focus on the beauty benefits of honey*1. It has achieved cumulative sales of 130 million bottles※1 and has pursued ideal moisture, with a commitment to the water content of hair and skin.
"&honey Professional" is a series in which "&honey" has evolved further to respond to changing hair care needs.
Going beyond the conventional "cuteness," it is a function-focused series that approaches hair and scalp in earnest, and it went on sale in January 2026 as a salon-exclusive product sold only at hair salons.
Following customer response, general sales began in April of the same year.
Focusing on the structure of hair, this series is a professional-grade hair care line that cares for damage from roots to ends, so you can feel a salon-level finish at home.
&honey official website and official Instagram
Detailed information about "&honey" is available on the official website and official Instagram below.
※1 As of the end of March 2026
※2 Excluding the base, including water
※3 Sulfates (sodium laureth sulfate, etc.), synthetic colorants, parabens, animal testing (as a product)
＊1 Moisturizing
＊2 Malic acid (repairing)
＊3 Levulinic acid (repairing)
＊4 Gamma-docosalactone (repairing)
＊5 Honey extract (moisturizing)
＊6 PVP (protecting)
＊7 Isododecane, honey (all moisturizing)
＊8 Myristoyl pullulan (protecting)
＊9 Hydrolyzed milk protein (milk), honey (all moisturizing)
＊10 Human (fibroblast/mononuclear cell) induced pluripotent cell conditioned medium (moisturizing)
