"Nailie Beauty," a beauty booking app operated by Nailie Inc., will run a campaign from September 4, 2026 that returns points equivalent to up to 50% of the payment amount to users making their first hair booking.
The campaign supports users who are considering visiting a salon for an autumn hair change. Due to its popularity, it will continue in September.
First Hair Booking 50% Points Back Campaign
"Nailie Beauty" offers an experience where you choose a hairstyle from design posts and consult directly with your stylist. This campaign aims to encourage first-time use of hair bookings.
Users who complete their first hair booking and visit through "Nailie Beauty" during the period and meet the specified steps will receive points back for up to 50% of the payment amount (up to 5,000 points). Even those who have previously used nail or eye bookings are eligible if this is their first hair booking.
Campaign Details and Conditions
The campaign outline is as follows.
Eligible users: Users who book in the "Hair" category on "Nailie Beauty" for the first time
Eligible treatment period: Friday, September 4, 2026 to Wednesday, September 30, 2026
Points back: Up to 50% of the payment amount returned in points
Points back limit: Up to 5,000 points (1 point = ¥1)
To qualify, you must complete all of the following three steps.
Booking and treatment: Make a hair booking through the "Nailie Beauty" app and complete the treatment by Wednesday, September 30, 2026.
Limited to one time per person during the period (only the payment for the earliest treatment date and time is eligible).
Bookings made using coupons or points are not eligible for this campaign.
- Review: Post a review of at least 10 characters by Saturday, October 3, 2026.
- Application: Complete the application through the campaign's special form between Thursday, October 1, 2026 and Saturday, October 3, 2026.
Points are scheduled to be granted all at once around Thursday, November 19, 2026, after confirmation of the details. The granted points are valid for 30 days from the grant date.
Details of the campaign can be found on the special page below.
Nailie Beauty First Hair Booking Up to Half Price Campaign Special Page
Examples of points returned are as follows.
For a ¥5,000 treatment: total points back 2,500 pt (50 pt regular points + 2,450 pt from this campaign)
For a ¥14,000 treatment: total points back 5,000 pt (140 pt regular points + 4,860 pt from this campaign; limit applied)
What Is Nailie Beauty?
"Nailie Beauty" is a beauty booking app where you choose the style you like from more than 5 million designs posted by "beautists" such as hairstylists, nail artists and eyelash artists, and book directly with the person in charge.
According to Nailie Inc., the app has been downloaded more than 3.8 million times in total and has more than 47,000 registered beautists. In this app, you can search for designs as you would on social media and book right away once you find a style you like.
You can also consult your stylist in advance using the DM feature. Payment is completed within the app, and the deferred payment service "atone" is also available. A cancellation fee guarantee system is also in place in case of same-day cancellations.
With just a smartphone, everything from booking to treatment to payment can be done smoothly. The company says users can enjoy beauty experiences with peace of mind even in their busy daily lives.
The app can be downloaded from the links below.
iOS version: Nailie Beauty App Store
Android version: Nailie Beauty Google Play
The official site and social media accounts are also available.
