The Italian fragrance house Acqua di Parma will reopen its GINZA SIX flagship store on Friday, September 18, 2026.
With this renewal, a new space is offered where visitors can experience the house's world through fragrance and Italian design.
Acqua di Parma GINZA SIX flagship store offers an experience with a new concept
The Acqua di Parma GINZA SIX flagship store has been designed as a place of discovery, dialogue and exploration that stimulates the five senses.
Since its founding in 1916, Acqua di Parma has embodied the refined Italian spirit and "Arte di Vivere (the art of living)." Beginning with Colonia, the foundation of the house, it pursues effortless elegance through a fusion of traditional craftsmanship and a modern vision.
Design by Dorothée Meilichzon and Japanese aesthetics
The GINZA SIX flagship store incorporates a design that Dorothée Meilichzon created for Acqua di Parma.
The entrance that welcomes guests is adorned with a woven fiberglass facade, a design code shared by the house's key boutiques, and the floor is laid with ceramic tiles from Todobarro.
The in-store experience begins at an animated table that presents new products and seasonal recommendations. Moving deeper in, the fragrance bar opens up, embodying the creativity of Acqua di Parma's scents.
In this boutique, local design is incorporated as a tribute to Japanese materials and craftsmanship. A backlit kumiko lattice work features a three-dimensional motif of Acqua di Parma's Art Deco bottle, set against traditional washi paper.
A diverse fragrance collection and Art of Living items
The fragrance bar presents the following collections.
Colonia Collection: With refreshing top notes and aromatic heart notes, it expresses a lively, refined Italian character.
Buongiorno La Collezione: A hymn that celebrates finding beauty even in small things.
Blu Mediterraneo Collection: With brilliant, refreshing scents, it expresses the essence of the bounty of the Mediterranean and the atmosphere of Italy's sunlit coastal towns.
Signatures of the Sun Collection: A collection that highlights the complexity and brilliance of fine raw materials.
The iconic back wall displays the iconic "Chapeau Candle," along with bath and body products and Art of Living items.
The "Chapeau Candle," designed by Dorothée Meilichzon, is a new interpretation of the house's Art Deco bottle in both form and function. The Art of Living collection offers beautifully crafted leather items that accompany daily life with fragrance and style.
The experience journey continues to a bar featuring the house's Home Fragrance Collection. The bath and body area is set in a niche space colored in the signature yellow, where visitors can try a variety of products.
A consultation area to support choosing a personal fragrance
A dedicated consultation area has been newly established in the store.
Guided by an expert, visitors can take time to explore raw materials, fragrance families and their preferred scents.
Store information
Store name: Acqua di Parma GINZA SIX flagship store
Reopening date: Friday, September 18, 2026
Business hours: 10:30-20:30 *Follows GINZA SIX business hours
Address: GINZA SIX B1F, 6-10-1 Ginza, Chuo-ku, Tokyo
Phone number: 03-5962-8531
Sales floor area: 15.51 tsubo
Acqua di Parma official website: https://acquadiparma.jp/
