MTG Co., Ltd. will release "ReFa BEAUTECH DRYER SE W (ReFa Beautech Dryer SE W)," a multi-voltage hair dryer that can be used around the world, from the beauty brand "ReFa" on Wednesday, September 16, 2026.
This product is a hair dryer that miniaturizes ReFa's technology for bringing out beauty.
A compact multi-voltage dryer you can use anywhere in the world
"ReFa BEAUTECH DRYER SE W" was developed with the aim of delivering salon-quality hair drying wherever you are in the world. Its original air system produces powerful airflow despite its small size and improves drying efficiency.
The body weighs about 330 g (body only) and is compact enough that it does not even need to be folded. This makes it easy to carry even when you have a lot of luggage, such as on overseas trips or business travel. It comes in three colors: ivory, green and white.
Product overview
Product name: ReFa BEAUTECH DRYER SE W (ReFa Beautech Dryer SE W)
Colors: Ivory, green, white
Price: ¥36,300 (tax included)
Release date: Wednesday, September 16, 2026
Size: Approx. 123 mm × 169 mm × 56 mm (body only)
Weight: Approx. 330 g (body only), approx. 470 g (including power cord)
Sales channels and advance orders
Advance orders for "ReFa BEAUTECH DRYER SE W" opened on the MTG online shop on Monday, September 7, 2026.
From Wednesday, September 16, 2026, it is scheduled to roll out gradually in each market, mainly through the MTG online shop, hair salons nationwide, esthetic salons, ReFa GINZA, department stores nationwide, ReFa SHOP (excluding the ReFa SHOPs at Bic Camera and Yodobashi Camera), and B happy (an e-commerce site for salon customers).
The MTG online shop's pre-order page is here.
*Please contact each store about what it carries.
A dedicated holder will be released at the same time
The dedicated holder "ReFa BEAUTECH DRYER SE W HOLDER," which can be used together with the dryer, will also be released at the same time.
Product overview
Product name: ReFa BEAUTECH DRYER SE W HOLDER (ReFa Beautech Dryer SE W Holder)
Price: ¥3,300 (tax included)
Release date: Wednesday, September 16, 2026
Size: Approx. 88 mm × 139 mm × 124 mm
Weight: Approx. 237 g
Sales: Scheduled to roll out gradually in each market, mainly through the MTG online shop, hair salons nationwide, esthetic salons, ReFa GINZA, department stores nationwide, ReFa SHOP (excluding the ReFa SHOPs at Bic Camera and Yodobashi Camera), and B happy (an e-commerce site for salon customers).
*Please contact each store about what it carries.
About the ReFa brand
ReFa is a beauty brand with the theme "VITAL BEAUTY" that proposes new beauty habits beyond existing frameworks. It aims to find new joy in beauty and expand possibilities, regardless of time, place or gender.
The ReFa brand site is here.
About MTG Co., Ltd.
MTG Co., Ltd. holds "VITAL LIFE" as its business vision and develops brands, products and services in the fields of BEAUTY and WELLNESS to make people around the world happy through beauty and health.
The MTG corporate site is here.
