ELIXIR will release "ELIXIR The Serum Limited Coffret ca," a limited coffret that lets you try "The Serum," a serum that approaches multiple adult skin-beauty factors, together with the brand's signature bestsellers, on Saturday, November 21, 2026.
This coffret is ELIXIR's first*1 set that combines a full-size serum with a toner, an emulsion, a cream and a targeted cream. The suggested retail price is ¥8,100 (¥8,910 tax included).
ELIXIR's first limited coffret, the "Radiance-Filled Coffret"
According to estimated sales value in the Intage SRI and SRI+ skin care market main series ranking, ELIXIR is an anti-aging brand that has recorded the No. 1*3 sales for 19 consecutive years.
The "Radiance-Filled Coffret" arrives as a limited collection that lets you experience the brand's anti-aging line all at once, in time for the exciting holiday season. Aiming for ideal skin that glows with "tsuya-dama" (dewy radiance), it carries the wish that the everyday experiences you feel in your skin will make the holiday season a delightful time.
Experience the strength of bestsellers that have won Best Cosmetics awards*2
This coffret is a luxurious set that lets you experience, all at once, the signature products of ELIXIR, which has won a total of 321 Best Cosmetics awards*2.
For the price of "The Serum" itself, it comes with special-size versions of the toner, emulsion, cream and targeted cream, making it a special limited coffret available only for this season.
The core serum, "ELIXIR The Serum aa"
"ELIXIR The Serum aa," the core of this coffret, contains the brand's original advanced technology and a wealth of beauty ingredients, including the high-functioning ingredient "Coaximide*4."
With a single bottle, it approaches five adult skin-beauty factors, "dryness and dry fine lines*5, lack of firmness, pores*6 and the source of dark spots*7," and leads to skin that is full of firmness, bright and smooth.
*4 Hydroxyethyl ethylene urea (skin-conditioning for firmness, moisturizing)
*5 Makes fine lines caused by dryness less noticeable (efficacy evaluation tested)
*6 Refines skin texture and makes pores less noticeable
*7 Contains the active ingredient m-tranexamic acid (tranexamic acid). Suppresses the production of melanin and prevents dark spots and freckles.
"ELIXIR Lift Moist Lotion and Emulsion" for firmness and moisture
The special-size "ELIXIR Lift Moist Lotion Moist Type ba" and "ELIXIR Lift Moist Emulsion Moist Type ba" contain ELIXIR's original ingredient "Collagenesis Ⓡ*9" for unwavering firmness.
These products are intended as high-performance anti-aging care that uses moisture to make fine lines*10 and adult pores*6 less noticeable and leads to moisturized, firm skin that glows with "tsuya-dama."
*9 Peony extract, rose extract, hydroxyproline, Mishima-saiko root extract, glycerin (firmness, moisturizing)
*10 Makes fine lines caused by dryness less noticeable through moisture
*11 "71 awards for toners" + "44 awards for emulsions" + "5 awards for toner and emulsion lines." Cumulative number of awards for products released since 2014 (as of August 2026)
"ELIXIR Total V Firming Cream ca" to firm the skin from every direction
A special size of "ELIXIR Total V Firming Cream ca" is also included in the coffret. This cream features the brand's original "tension wrapping technology."
It contains the evolved original ingredients "V Build CP EX*12" and "V Firming CP EX*13" that give firmness and moisture, as well as ELIXIR's original ingredient "Collagenesis Ⓡ*9" for unwavering firmness. It aims to wrap the skin from every direction with a "tension film," firming it and filling it with resilience and elasticity.
*9 Peony extract, rose extract, hydroxyproline, Mishima-saiko root extract, glycerin (firmness, moisturizing)
*12 Dog rose fruit extract, rosemary extract, licorice extract, iris extract, wild raspberry (kiichigo) extract, burnet (waremokō) extract, glycerin (firmness, moisturizing)
*13 Cornflower extract, watercress extract, seaweed extract, glycerin (firmness, moisturizing)
*14 Number of Best Cosmetics awards won by the previous product before its renewal (as of August 2026)
"ELIXIR Retinopower Wrinkle Cream ba," pursuing wrinkle improvement
A special size of "ELIXIR Retinopower Wrinkle Cream ba" is also included as the targeted cream. This cream contains pure retinol*15, the only one in Japan that improves wrinkles.
In addition to improving wrinkles around the eyes and mouth, it also approaches the neck, forehead and between the eyebrows. It also contains "Collagenesis Ⓡ*9," the fruit of advanced research.
*9 Peony extract, rose extract, hydroxyproline, Mishima-saiko root extract, glycerin (firmness, moisturizing)
*15 Retinol, approved as a quasi-drug active ingredient for improving wrinkles
*16 As of August 2026 (cumulative for the series)
Sales channels and the ELIXIR brand
"ELIXIR The Serum Limited Coffret ca" will be sold at about 20,000 stores, including drugstores, general merchandise stores (GMS) and cosmetics specialty stores.
It will also be available on e-commerce sites, including Shiseido's official e-commerce site, the "Shiseido Online Store."
Since its launch in 1983, ELIXIR has been a brand that has continued to deepen its collagen research and offer skin benefits and comfort. It is developed as an anti-aging brand that supports positive days, in which the experience you feel in your skin glows on your cheeks as "tsuya-dama." "Tsuya-dama" is the sign of healthy, beautiful skin full of firmness, translucency and moisture, appearing as a fresh light on the high points of the cheeks.
Details of this announcement can be found in Shiseido's news release.
*1 ELIXIR's first set that lets you experience the brand's signature products, from a full-size serum to a toner, emulsion, cream and targeted cream, all at once
*2 Of the five products, the four full-size products have won 286 awards, and the remaining one is a renewed version of a product that has won 35 awards in the past
*3 Intage SRI and SRI+ skin care market main series ranking, January 2007 to December 2025, estimated sales value
