Holistic Cures Co., Ltd. will launch "MIRAI BlowDry BAR," a Mirai-type smart dryer, at hair salons nationwide from Monday, October 19, 2026, as the first product of its new total beauty brand "MIRAI HOLISTIC Products."
This product was developed by scientifically analyzing hairdressers' blow-drying techniques, with the aim of reproducing them.
New brand "MIRAI HOLISTIC Products" gets underway
In July 2026, Holistic Cures rebranded the company under its new business vision, "Illuminate, Fulfill, Mirai (Future)."
Building on terahertz technology and water technology cultivated over more than 30 years, it fuses the knowledge of beauty professionals with cutting-edge science and design thinking. It aims to create new value and experiences in the beauty, health and lifestyle fields that let people look forward to their future selves.
"MIRAI HOLISTIC Products" is a total beauty brand whose brand concept is designing a "Future to Look Forward To."
The company plans to offer products in a wide range of categories, including beauty appliances, hair care goods, skin care, body care and oral care.
The brand's core "MIRAIGEAR" series offers next-generation beauty devices developed from a hairstylist's perspective.
With functionality and design that go beyond ordinary beauty appliances, it aims to improve performance in salon work and deliver a user experience that anyone can handle easily.
"MIRAI BlowDry BAR," which reproduces hairdressers' blow-drying techniques
"MIRAI BlowDry BAR" is a Mirai-type smart dryer designed to reproduce hairdressers' blow-drying techniques by analyzing them from the perspectives of science and physics.
According to the company, the basic structure of the L-shaped dryers that are mainstream today is said to have been born about 100 years ago.
Although motor performance and hair-beautifying functions have evolved, the act of "drying" itself and the shape of the product have not changed much. "MIRAI BlowDry BAR" was developed as a dryer with a new concept that rethinks this convention and redesigns everything from shape to function.
By analyzing hairdressers' blow-drying techniques, it focuses on four elements: "WIND," "HEAT&MOISTURE," "TENSION" and "CUTICLE."
Without clamping a section of hair, simply letting the hair pass through is intended to make it easy for anyone to use and to reproduce a hairdresser's blow-drying technique.
Its forked structure and a concentrated airflow design that delivers air in the intended direction support the wind direction and tension control that a hairdresser performs when blow-drying.
It also has a "Pro Dry Mode" that automatically controls temperature and airflow according to hair length. It dries gradually from low temperature, aiming to prevent overdrying and lead to a finish with shine and moisture.
"MIRAI BlowDry BAR" product overview
Product name: MIRAI BlowDry BAR
Brand name: MIRAI HOLISTIC Products
Colors: Aurora White / Platinum Silver / Bronze Brown (limited color)
Price: ¥46,200 (tax included)
Release date: Monday, October 19, 2026
Body weight: approx. 351 g (body only), approx. 556 g (with cord)
Power supply: AC100-240V (compatible overseas)
Where to buy: Sales begin in stages at hair salons nationwide
With "MIRAI BlowDry BAR" as its first product, "MIRAI HOLISTIC Products" plans to roll out new products in sequence going forward.
About Holistic Cures Co., Ltd.
Founded in 2014, Holistic Cures uses proprietary technologies including terahertz processing technology and nanobubble technology to offer professional hair care tools and holistic beauty products that support beauty from both inside and outside.
In 2026, under the business vision "Illuminate, Fulfill, Mirai (Future)," it fully launched new drinking water and functional water businesses.
While making use of its proprietary technological assets, the company creates products and services from a wellness perspective that go beyond the beauty field.
Holistic Cures official website: https://holisticcures.jp/
