Takara Belmont Corporation will release new products in "Presart," its facial spa series from "ESTESSiMO," a spa cosmetics brand sold exclusively at hair and beauty salons and esthetic salons, on November 12, 2026.
The two products being released are the serum "Presart Aqua Serum" and the sheet mask "Presart Rich Serum Mask."
Focusing on "perceived age" and "proactive care"
What ESTESSiMO focused on this time is the idea of "perceived age" and "proactive care."
Perceived age refers not to actual age but to the visual impression given by the condition of skin and hair. Skin condition is said to be affected not only by age but also by the external environment such as UV rays and dryness, lifestyle and daily accumulation.
The company proposes advanced skin care called "proactive care" that looks ahead to future beauty.
Rather than starting care after noticing changes, this is a new habit of facing your skin every day and adding it at the very start of your routine. For clients who spend a long time facing the mirror at a hair salon in particular, care of the areas that shape first impressions, such as the scalp, hair, face, neck and hands, is said to be important.
Product overview
The two products released this time offer a new home spa habit by combining a serum that can be used anytime, anywhere with an intensive care mask used once or twice a week.
Shared ingredients and fragrance
Both products contain Alpine willowherb extract*1, which brings firmness and a radiance with fine texture; Rose PDRN*2, which supports the skin barrier function with moisture; and mandarin orange extract*3, which gives a glossy translucency.
The fragrance is a rebalancing natural essential oil scent combining mind-soothing Juniperus virginiana and lavender with light mandarin orange.
*1 Epilobium fleischeri leaf/stem extract (skin conditioning)
*2 Rosa damascena flower extract, DNA-Na (moisturizing)
*3 Moisturizing
Presart Aqua Serum
"Presart Aqua Serum" is a two-layer serum mist that replenishes the skin's water and oil, balances it, and leads to healthy, fine-textured, glossy skin. It can also be used on the skin all over the body, including the scalp, neck and hands.
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Volume: 120mL
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Manufacturer's suggested retail price: ¥4,180 (tax included)
Deep sea water*4 and olive fruit oil carry the key ingredients into the deep stratum corneum and protect the surface. In addition, Aqua Veil*5 is said to protect the skin by preventing dryness, pollutants and pollen from adhering.
*4 Seawater (skin conditioning)
*5 Moringa oleifera seed extract (protecting)
Presart Rich Serum Mask
"Presart Rich Serum Mask" is a serum-rich, high-adhesion mask that delivers moisture to the deep stratum corneum and leads to healthy, bouncy, firm skin.
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Volume: 20mL x 4 sheets
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Manufacturer's suggested retail price: ¥4,180 (tax included)
Amino Charge*6 and Rich Some*7 are said to deliver the key ingredients to the deep stratum corneum and lead to energetic, firm skin. The sheet uses "Nature Lace®," which holds plenty of serum and adheres well, and is an eco-friendly, biodegradable material.
*6 Hydrolyzed hyaluronic acid, serine, glycine, alanine, proline, glutamic acid, lysine HCl, threonine, PCA, sodium PCA, sodium lactate (all moisturizing)
*7 Glycerin, polyglyceryl-10 diisostearate, polyglyceryl-10 laurate, isostearic acid (all moisturizing)
Care program suggestions
For daily care, use "Presart Aqua Serum" at the start of your morning and evening skin care or when your skin feels dry during the day, and it can also be used on the skin all over the body, such as the scalp, neck and hands.
For intensive care, using "Presart Rich Serum Mask" once or twice a week is recommended when you have skin concerns or before an event. A two-week intensive program is also proposed, combining Aqua Serum in the morning, daytime and evening with Rich Serum Mask twice a week, to support those who are not satisfied with their current skin or have a special event coming up.
About ESTESSiMO
ESTESSiMO is a spa brand with the concept of "holistic beauty," which draws out and enhances the highest beauty based on the connection between hair, skin, mind and body. At "ESTESSiMO Premium Salons" nationwide, it provides authentic spa treatments personalized to each individual's condition.
Born in 1980 as a skin care cosmetics brand for esthetic salons, it proposed the "head spa" to the hair and beauty industry in 2003 and released salon-exclusive cosmetics dedicated to head spas. Drawing on theory and methods cultivated through years of research, it supports the beauty and health of the whole body of adult women.
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ESTESSiMO official website: ESTESSiMO official website
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ESTESSiMO Premium Salons (ESTESSiMO stockists): ESTESSiMO stockists
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ESTESSiMO official Instagram: @estessimo_official
About Takara Belmont Corporation
Takara Belmont Corporation was founded on October 5, 1921, and develops, manufactures and sells products and services in the fields of hair and beauty, cosmetics, dental and medical.
The company marked its 100th anniversary on October 5, 2021, and established its purpose, "Let's make a beautiful life come true." Aiming for a sustainable society, it says it will keep evolving together with professionals who "realize beauty and health."
- Takara Belmont Corporation official website: Takara Belmont Corporation official website
