Naris Cosmetics Co., Ltd. has announced that it has appointed actor and model Nozomi Sasaki as the new ambassador for LUQUE, the company's main skincare brand.
LUQUE is a skincare brand debuted in 2010 and centered on wipe-off toner, which was fully renewed on May 21 this year.
Advertising will begin on September 10, and through information sharing and events the company aims to support the radiance of many women.
Naris Cosmetics appoints Nozomi Sasaki as new LUQUE ambassador
Naris Cosmetics appointed Nozomi Sasaki as the new ambassador because she matches LUQUE's brand concept of "facing my own radiance, unbound by age."
The company explains that, in addition to her work as an actor and model, the way she lives, never losing her translucence as a mother and as an individual woman, matches the values LUQUE aims for.
The LUQUE Nozomi Sasaki campaign site can be found below.
LUQUE Nozomi Sasaki campaign site
LUQUE, a skincare brand centered on wipe-off toner
LUQUE is a brand centered on the wipe-off toner, Naris Cosmetics' flagship product.
The wipe-off toner is intended to gently remove aged keratin from the skin and give it translucence.
Since launching its first wipe-off toner, "Naris Conc," in 1937, the sixth year after its founding, the company has continued its research on the stratum corneum.
Since 2015, it has ranked No. 1 for 11 consecutive years in a survey of domestic sales share by company (survey period: April 2015 to March 2026; research firm: TPC Marketing Research Co., Ltd.).
LUQUE's wipe-off toner comes in two types to choose from: "Conc," which is followed by a toner, and "All Purpose Lotion," which combines wiping and moisturizing in one product.
Pursuing skin translucence with original ingredients and technology
LUQUE's wipe-off toner contains "Stratum Corneum Care iPF Liquid," which applies Naris Cosmetics' high-pressure emulsification technology.
It is explained that fine particles penetrate to the stratum corneum as if filling the gaps between cells, so that moisture lasts. Balanced with AMPD (skin-conditioning ingredient), it aims to guide the stratum corneum to a healthy state without wiping away too much.
It also contains original ingredients: "Purified White Bean Extract / Phaseolus Coccineus Seed Extract (moisturizer)" and "Holy Basil Extract / Ocimum Sanctum Leaf Extract (moisturizer)," discovered after more than 10 years of research.
The company offers skincare you can choose to suit your lifestyle and the skin condition you want, such as adding "Conc" before the toner you currently use, or switching your current toner to "All Purpose Lotion."
