ViVid Ltd. will open the hair salon "HAIR DESIGN VIVID Noa Smart Salon" in Kanuma, Tochigi Prefecture, on Monday, September 14, 2026. The salon is the first in Kanuma to adopt "Smart Salon," a business project run jointly by Milbon and hair salons.
It offers a new beauty experience in which customers can touch and try everything from hair care and skincare to beauty appliances before choosing.
The first in Kanuma: "HAIR DESIGN VIVID Noa Smart Salon," blending real and digital
HAIR DESIGN VIVID Noa Smart Salon has beauty sommeliers on staff, and offers recommendations from specialists in a calm, private space. You can pick up a wide range of items, including hair care, skincare and beauty appliances, and check their textures and scents before choosing.
The staff hold qualifications in various fields, including hair care, skincare, color and body-frame-based styling. The salon's hair care lineup, the largest in the Kanuma area, is another of its features.
The salon is located in an area convenient for daily life, with restaurants, cafes and shopping facilities close by. It has good access to main roads, making it easy to visit not only from within Kanuma but also from the Utsunomiya and Nikko directions (the nearest station is Kanuma Station).
Four Smart Salon experience features
To support customers comprehensively from the in-salon experience to care at home, HAIR DESIGN VIVID Noa introduces the following Smart Salon experience features.
KAORIUM
A system that recommends the best hair care products for each customer based on their scent preferences. It offers a new salon experience of finding "a scent that is yours alone."
DAGASHI
Like a traditional Japanese candy shop, this service lets you freely choose and buy samples of hair care products that interest you. You can try them thoroughly at home before considering a purchase. The owner expects that "this is a system that did not exist before, and it will let people try products more casually."
Smart Salon Viewer
A device that lets you freely enjoy beauty content on a tablet while at the salon. You can check information about the items used in your treatment, as well as new product and campaign information, on the spot.
milbon:iD
A service that lets you buy salon-exclusive products online at any time. You can easily repurchase products you liked during your visit from home and bring salon-quality care into your daily life.
Grand opening campaigns and store information
To celebrate the opening, various campaigns will be held. They include an original pouch giveaway, a BINGO challenge, color and cut discounts, treatment and head spa discounts, and discounts on a choice of lotions. Details such as periods and quantities can be checked at the salon or on the official website.
Store information for HAIR DESIGN VIVID Noa Smart Salon is as follows.
Store name: HAIR DESIGN VIVID Noa Smart Salon
Operating company: ViVid Ltd. (Representative Director: Hisao Numao / established January 2006)
Address: 2448-4 Moro, Kanuma, Tochigi 322-0026
Opening date: Monday, September 14, 2026
Business hours: 9:00-18:00
Regular holidays: Every Tuesday and the third Monday
Access: Kanuma Station
Styling stations: 6 seats
How to book: HOT PEPPER Beauty, phone, own website, Instagram DM
Phone: 0289-77-5207
Information is also shared through the booking site, official website and Instagram account.
More details about Smart Salon can be found on the Milbon official website.
