SMOOTHY LAND, a natural skincare brand run by World One Beauty Co., Ltd., will hold a limited-time pop-up event at head CONCIERGE Jingumae, operated by Head Concierge Co., Ltd.
The event runs from Sunday, September 20 to Tuesday, September 22, 2026, giving visitors the chance to pick up SMOOTHY LAND products and experience their scent and feel.
Overview of the SMOOTHY LAND pop-up event
The pop-up event will be held at head CONCIERGE Jingumae, located in Jingumae, Harajuku, Tokyo. According to World One Beauty Co., Ltd., visitors can experience skincare products that use highly functional mineral-derived ingredients, along with frankincense from Oman, the core of the brand.
[Event details]
Event name: SMOOTHY LAND POP UP at head CONCIERGE Jingumae
Dates: Sunday, September 20 to Tuesday, September 22, 2026
Venue: head CONCIERGE Jingumae
Address: 28SY Building, 6-23-1 Jingumae, Shibuya-ku, Tokyo 150-0001
The brand's commitment to frankincense from Oman
SMOOTHY LAND uses frankincense, which has been handed down together with people's lives and culture since ancient times, as a key ingredient in its products. It pays particular attention to "Boswellia sacra," which grows wild in the Dhofar region of southern Oman, and shows deep care in selecting its raw materials.
The company values the wish to see for itself the background of anything that touches the skin every day. It has visited the region in person and, through continued dialogue with producers, has checked everything from how the resin is harvested to sorting, distillation and quality control, and brings the frankincense grown there into its products.
SMOOTHY LAND's concept is "Peace of mind in everything you touch and everything you take into your body." While valuing naturally derived ingredients, it pursues quality that suits the skin as everyday skincare, not just a pleasant feel.
Main products you can experience at the event
At this pop-up event, the world of the SMOOTHY LAND brand will be presented, centered on items that use frankincense from Oman.
One of the brand's signature products is "Mille Veil Pure Mist." This preparatory mist contains 97% highly penetrating, highly functional mineral-derived ingredients. It is designed to moisturize skin that tends to be unsettled by dryness and to prepare it for the skincare that follows.
Two types of face masks are also available, so you can choose according to your skin concerns. "Sheer Glow Veil" contains four types of vitamin C derivatives and fermentation-derived ingredients, aiming for moisturized skin with a translucent look. "Blanc Epure," on the other hand, contains three types of peptides and bakuchiol and aims for firm, moisturized skin.
At the venue, visitors can also learn about the scent and background of frankincense from Oman, the origin of the brand. It is said that you can feel not only the scent itself but also the land and culture where the ingredient was born and the thought put into making the products.
A special experience at head CONCIERGE Jingumae
head CONCIERGE Jingumae, the venue for the event, is a multi-purpose store with a retail store on the first floor and a head spa treatment space on the second floor. In Jingumae, where people with a keen interest in beauty and wellness gather, visitors can experience the world of SMOOTHY LAND, including its scent and atmosphere as well as its products.
The three days are said to bring together the deep scent of frankincense and the comfortable space that head CONCIERGE values. Why not take this opportunity to experience SMOOTHY LAND's products and the world of the brand?
