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Hands holds "The Beauty issue 2026AW," with 50th anniversary limited cosmetics and advance-sale items

Hands Inc. will hold "The Beauty issue 2026AW" at Hands stores and the online store starting September 12, 2026. Under this year's theme, "Bring out the best," the event offers the latest cosmetics that draw out your own good points and let your individuality shine, Hands-exclusive and advance-sale items, and special sets marking the company's 50th anniversary.

The special feature site for "The Beauty issue 2026AW" is here.

The Beauty issue

Limited items for Hands' 50th anniversary

To mark its 50th anniversary, Hands is offering several limited items. These include collaborations with popular brands and good-value sets.

Milk Touch Jelly Fit Tinted Glow Tint Special Set

A special set from Milk Touch's "Jelly Fit Tinted Glow Tint" is arriving, combining two popular colors with a mini key-ring tint in shade 08, which suits any skin tone.

It also makes a good gift.

Milk Touch Jelly Fit Tinted Glow Tint Special Set

Real Barrier Extreme Cream (Original) Set

A limited set of Real Barrier's best-known popular cream. It has a non-sticky feel yet moisturizes down to the stratum corneum and protects skin from dryness.

It is a good-value set: a 50mL full-size jar plus two 25mL minis.

Real Barrier Extreme Cream (Original) Set

ReFa Lock Series Mini Bottle Set Standard

A Hands-exclusive ReFa hair care set. It is a set of three mini bottles: "ReFa Lock Oil" and "ReFa Lock Oil Light," which keep your style in place with a single step before ironing, and "ReFa Lock Treatment," which locks in moisture with the heat of a dryer.

This set supports everything from hair care to hair styling, and the mini sizes come in a pouch, making it easy to carry. It is also suggested as a gift.

ReFa Lock Series Mini Bottle Set Standard

Medicube PDRN Water-Glow 2-Step Set

A Hands-exclusive item that includes a mask at the price of the serum. The popular serum contains 10,000ppm of PDRN*1 extracted from salmon and five types of peptides*2, refining skin texture and giving moisture.

Used together as a set, it aims for smooth, clear-looking skin.

  • Price: ¥2,530 (tax included)

  • Details here: Medicube PDRN Water-Glow 2-Step Set

  • *1: DNA-Na (skin-conditioning ingredient)

  • *2: Palmitoyl pentapeptide-4, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, copper tripeptide-1, acetyl hexapeptide-8 (all skin-conditioning ingredients)

Medicube PDRN Water-Glow 2-Step Set

Buzzworthy new cosmetics and skincare on advance sale

Hands will put buzzworthy new cosmetics and skincare items on advance sale.

23yearsold Derma Concealer Matcha Green G

A skincare-inspired concealer with a moisturizing, smooth texture. It covers naturally in a thin layer, and with water caltrop control* and centella asiatica extract* it aims for a gentle feel on the skin.

23yearsold Derma Concealer Matcha Green G

the SAEM Cover Perfection Triple Pot Concealer Glow

A balm-type concealer that delivers both coverage and moisture. It covers areas of concern such as spots, dark circles and redness.

It clings to skin without creasing, covers spots naturally and finishes with a subtle glow.

the SAEM Cover Perfection Triple Pot Concealer Glow

La Roche-Posay Mela B3 Eye Cream

An eye cream for dark circles*2 that can also be used on sensitive skin*1. Through the action of a brightening complex*4 led by the original ingredient Melasyl*3, it leads to a brighter-looking eye area.

It has a moisturizing, smooth texture.

  • Price: ¥6,380 (tax included)

  • Details here: La Roche-Posay Mela B3 Eye Cream

  • *1: This does not mean that no one will experience skin problems.

  • *2: Due to the makeup effect

  • *3: 2-Mercaptonicotinoyl glycine (skin-conditioning ingredient)

  • *4: Glycerin (moisturizing ingredient), niacinamide (skin-conditioning ingredient), 2-mercaptonicotinoyl glycine (skin-conditioning ingredient), caffeine (skin-conditioning ingredient), palmitoyl tripeptide-1 (skin-conditioning ingredient), palmitoyl tetrapeptide-7 (skin-conditioning ingredient)

La Roche-Posay Mela B3 Eye Cream

Skincare and hair care items from Hands' original brands

Limited items are also being released from Hands' original skincare brands.

muqna Toner Moist 400mL

Its viscous texture clings to the skin to replenish and hold moisture. With a moist feel, it gives moisture to skin that feels dry and aims to keep it dewy and healthy.

It suits normal and dry skin, and comes in a large pump bottle that is easy to use every day.

muqna Toner Moist 400mL

Hands Original HACCO Booster Serum 100mL

A booster serum that uses YAE Ferment*1 and encapsulation technology for a germinated brown rice yeast ferment*2. Containing YAE Ferment and germinated brown rice yeast ferment capsules, it softens the skin and improves how well moisture penetrates the stratum corneum.

It contains six types*3 of fermented ingredients.

  • Price: ¥2,480 (tax included)

  • Details here: Hands Original HACCO Booster Serum 100mL

  • *1: A complex of Lactobacillus/Rosa centifolia flower extract ferment filtrate (glow-skin ingredient), camellia callus extract and Lactobacillus ferment (both firm-skin ingredients)

  • *2: Lacancea/hydrolyzed germinated rice ferment lysate (moisturizing ingredient)

  • *3: Lactobacillus/grape juice ferment filtrate, Galactomyces ferment filtrate, rice ferment filtrate, Acetobacter/ginkgo leaf ferment extract, Galactomyces/olive leaf ferment extract, Lactobacillus/pear juice ferment filtrate (all moisturizing ingredients)

Hands Original HACCO Booster Serum 100mL

Hands Shine Hair Keep Spray, Shine Hair Spray

The lineup includes a hair keep spray that holds your morning style without stiff, crunchy hold simply by spraying, and a UV shine spray that adds shine while protecting hair from UV and static damage.

Their compact size makes them easy to try for the first time and convenient to carry.

Hands Shine Hair Keep Spray Natural Shiny

Hands Shine Hair Spray UV Protect

*All prices include tax. Product details, prices and other information are as of the time of publication. Available products vary by store.

"The Beauty issue Event" to be held

To mark its 50th anniversary, Hands will hold "The Beauty issue Event," its first beauty event. Under the theme "Get to know it, and you'll love it," this hands-on event lets you hear directly from brand representatives about the story behind products, their development background and the proper way to use them.

It is limited to Hands Club members, and participation is by advance online lottery.

  • Date and time: Saturday, September 26, 10:00-11:30

  • Fee: Free (Hands Club members only)

  • Capacity: 140 people

  • Venue: P.O. Minami-Aoyama Hall (Pola Aoyama Building, 2-5-17 Minami-Aoyama, Minato-ku, Tokyo)

  • Application period: Until 23:55 on Tuesday, September 15

  • Winners announced: By Friday, September 18

    • Winners will be notified at the email address entered when applying.

    • You need to set your account to receive email from @hands.net.

    • Applicants who are not selected will not be contacted.

  • How to apply: Event application form

  • Free membership registration: Hands Club free membership registration

Event for Hands Club members only

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