This page was translated from the original Japanese by AI. Read the original article in Japanese

Salon-born brand "ennic" to hold a limited-time pop-up store at Nihonbashi Takashimaya S.C. from September 23

ennic, a hair care and skincare brand born in a hair salon and run by Arte Genesis Co., Ltd., will hold a limited-time pop-up store for seven days, from Wednesday, September 23 to Tuesday, September 29, 2026, inside Belle Sympathique on the 1st floor of the Main Building at Nihonbashi Takashimaya S.C.

ennic is a brand developed with the involvement of hair stylists, and it is characterized by naturally derived ingredients and environmentally conscious product making. About six years after launch, the series has passed 110,000 units sold cumulatively (as of the end of February 2026).

This is the third time a pop-up store has been held at Nihonbashi Takashimaya S.C. In addition, on TBS's "Professional Ranking," broadcast on Monday, August 31, 2026, "ennic Shampoo LB" and "ennic Treatment LB" ranked second in the shampoo category and the treatment category, respectively.

At this pop-up store, you can pick up these popular products and other ennic products, which are usually sold mainly at the company group's hair salons and online store, and choose while trying the textures and scents.

ennic products and brand concept

ennic is committed to naturally derived ingredients and pursues the feel and finish unique to salon development. It also has a simple design, and about 20% of buyers are men, making it a salon cosmetics brand loved without regard to gender.

The brand concept is "Return to the earth." Considerate of people and the planet, it uses naturally derived ingredients as much as possible, and uses as few as possible of the ingredients that hair and skin do not need or that do not return to the earth. For its surfactant, it uses "Sophorolipid (BioToLife®*1)," made through the power of fermentation from natural ingredients.

*1 Yeast ferment extract / a registered trademark of BASF SE.

Pop-up store overview

At this pop-up store, you can try and buy the entire ennic lineup, from hair care to skincare to multi-use items that can be used on both hair and skin.

  • Venue: Belle Sympathique, 1st floor, Main Building, Nihonbashi Takashimaya S.C.

  • Main phone: 03-3211-4111

  • Dates: Wednesday, September 23 to Tuesday, September 29, 2026

  • Hours: 10:30-19:30 (closes at 18:30 on the last day)

  • Access: 2-4-1 Nihonbashi, Chuo-ku, Tokyo

Limited gift campaign

At the pop-up store, the first 30 people who follow the official Instagram accounts of ennic and Belle Sympathique Nihonbashi Takashimaya will receive an "original drawstring pouch sample set." Show the Instagram screen to the store staff when you visit to receive it.

Commitment to sustainability and product features

ennic develops products with the future of the environment and society in mind. Its efforts on ingredients and containers were selected in the sustainable category of the "WWD JAPAN 2021 Best Cosmetics, Hair Salon Edition." In addition, the natural surfactant "Sophorolipid (BioToLife®)" contained in ennic is a carbon-neutral material, so it was exhibited as an ethical cosmetic at COP28, held in Dubai in 2023.

Specific features of the products

ennic products have the following features.

  • Biodegradable: Uses ingredients that naturally return to the earth.

  • Contains essential oils: Natural essential oils are used for the scent.

  • Gifts of natural yeast (*2): Addresses concerns such as dry hair and skin.

  • Non GMO (*3): Actively uses raw materials that are not genetically modified.

  • Fermentation method (*2): Produces a yeast ferment extract (*4) from plant-derived raw materials.

  • Contains COSMOS-certified ingredients (*3): Contains ingredients certified for sustainable production.

  • As additive-free as possible (*5): Paraben-free, silicone-free, phenoxyethanol-free and benzoic acid-free.

  • Fair trade (*6): Values efforts that connect people with people.

  • Eco-conscious packaging: Uses bagasse paper (non-wood paper), which helps protect forests, for the gift boxes and 100% recycled PET (*7) for the bottles, helping reduce the use of petroleum-derived PET resin (*8).

*2 Features of "Sophorolipid (BioToLife®)"
*3 Excludes shampoo, treatment, hair mask and oil serum
*4 Cleansing agent, emulsifier and skin-conditioning ingredient
*5 Skincare only (excluding milk serum)
*6 An effort of "Sophorolipid (BioToLife®)"
*7 The balm serum bottle uses bio-based PP
*8 Supports the "Plastic Smart" campaign, which encourages smart ways of living with plastic

About Sophorolipid (BioToLife®)

"Sophorolipid (BioToLife®)" is made from plant oil through a fermentation process using yeast, so it is highly biodegradable. It is produced in India, and its raw materials are sourced through fair trade. It actively employs people in poverty regardless of caste and creates jobs by passing on skills.

Product lineup on sale

Hair care line

  • ennic Shampoo LB (hair shampoo)

    • 450mL ¥4,400 (tax included)

    • 1000mL ¥8,635 (tax included)

  • ennic Treatment LB (hair treatment)

    • 230g ¥4,620 (tax included)

    • 1000g ¥13,860 (tax included)

  • ennic Hair Mask LB (hair treatment)

    • 200g ¥4,620 (tax included)

    • 1000g ¥13,860 (tax included)

Skincare line (100% naturally derived ingredients)

  • ennic Hot Cleansing Gel (gel makeup remover)

    • 150g ¥4,180 (tax included)

  • ennic Treatment Lotion (toner)

    • 150mL ¥5,280 (tax included)

  • ennic Treatment Serum (serum)

    • 50mL ¥9,460 (tax included)

  • ennic Trial Set

    • ¥3,520 (tax included)

Multi-use line (100% naturally derived ingredients)

  • ennic Milk Serum MH (skin and hair milk)

    • 150mL ¥3,850 (tax included)

  • ennic Oil Serum LB (skin and hair oil)

    • 100mL ¥4,400 (tax included)

  • ennic Balm Serum FH (hair wax and skin cream)

    • 35g ¥2,420 (tax included)

  • ennic Stick Balm Serum FH (skin cream / hair and lip balm)

    • 4g ¥1,980 (tax included)

Related information

Brands in this article

See all articles →