Qoo10, the online shopping mall operated by eBay Japan G.K., has announced that it will hold the "Qoo10 MEGA BEAUTY AWARDS 2026."
The annual theme for 2026 is "TRUE ICONS," and the annual key visual has been unveiled along with it.
The annual awards ceremony will be held in Tokyo on December 8, 2026, where the winning products are scheduled to be announced. Public voting, one part of the judging, will begin on October 1, 2026.
Overview of the Qoo10 MEGA BEAUTY AWARDS 2026
The "Qoo10 MEGA BEAUTY AWARDS" honor the beauty items that many Qoo10 users have chosen and supported.
Selection is based on three criteria: purchase results on Qoo10, votes from general users, and evaluations by a panel of beauty experts. In this way, items that people have actually bought, talked about and loved are chosen.
Outline of the "Qoo10 MEGA BEAUTY AWARDS 2026"
Name: Qoo10 MEGA BEAUTY AWARDS 2026
Special site URL: Qoo10 MEGA BEAUTY AWARDS 2026 special site
Evaluation criteria:
Sales results: The tally period is October 1, 2025 (Wed) to September 30, 2026 (Wed).
Customer evaluation: Public voting on Qoo10 is scheduled to begin on October 1, 2026. For some of the special awards, direct voting at offline events sponsored by Qoo10 is also planned, and details will be released in due course.
Winners announcement date: December 8, 2026 (Tue)
Awards: 171 awards in total (10 overall awards, 116 category awards, 45 special awards). Details on the special awards will be announced later.
The meaning behind the annual theme "TRUE ICONS"
The "Qoo10 MEGA BEAUTY AWARDS," which began in 2025, aim to be a trusted award. In 2026, its second year, Qoo10 plans to again select items that were actually purchased, talked about and loved on Qoo10 throughout the year.
According to Qoo10, the trends among the winning items in the first half of 2026 show that what users expect from beauty products, and how they use them, is becoming more diverse.
At the Qoo10 MEGA BEAUTY AWARDS 2025, skincare and makeup products centered on the face made up 80.5% of the winning products, but in the first half of 2026 this fell to 62.2%.
Meanwhile, the share of categories such as hair care, body care, UV care, colored contact lenses, inner beauty (health drinks, beauty supplements, diet foods and so on) and beauty appliances grew from 19.5% to 37.8%.
Behind this are the creation of a permanent inner beauty feature, which added the category to the awards, and the fact that beauty items are now valued as a beauty experience that includes "the joy of owning them" and "how enjoyable they look."
These changes suggest that beauty is expanding beyond tidying up the face to caring for the whole body, supporting health from within, and fitting in with everyday moods and self-expression.
Qoo10 felt this expansion should also be reflected in the criteria of the awards, and set the annual theme as "TRUE ICONS." The intention is to honor products that have built up a year of purchase results, user support and expert evaluation as the items that symbolize 2026.
The future Qoo10 is aiming for
Qoo10 offers a wide range of beauty-related products, centered on skincare and cosmetics, and has gained strong support from users with a keen sense for beauty.
Going forward, it aims to nurture a trusted place for evaluation through the "Qoo10 MEGA BEAUTY AWARDS" and to lead beauty trends.
It also plans to keep offering a shopping experience that always brings discovery and delight to users.
Related information
About eBay Japan G.K.
eBay Japan G.K. operates "Qoo10" as a marketplace that sets up fun and delivers joy.
Operations began in 2010, and the marketplace boasts a wide selection across every genre, including fashion, beauty, sports, home appliances, mobile, daily necessities, living, food, baby, entertainment, books and e-tickets.
Through "Qoo10," sellers, whether companies or individuals, can freely list products from Japan and abroad, and buyers can enjoy shopping in a safe and secure environment.
