"Aena," a brand that shares Seoul, Korea's fashion and culture from its own perspective, will hold the exhibition "Dear SEOUL Vol.2 From Seoul, With Love" in three cities, Tokyo, Osaka and Seoul, starting with Tokyo on Friday, September 18, 2026.
At this exhibition, Aena will unveil its first jewelry line. Together with items selected in Seoul by Aena's founder Kim Aena, it will be a chance to experience in person the materials, silhouettes and atmosphere of products that cannot be fully conveyed online.
Aena's first jewelry line makes its debut
At this exhibition, themed "From Seoul, With Love," Aena's first jewelry line will be unveiled. Connecting the three cities of Tokyo, Osaka and Seoul, this jewelry line symbolizes the second chapter of "Dear SEOUL," in which Aena moves on to a new stage.
At the exhibition, items selected by Aena and the new jewelry will be sold. You will be able to experience the style Aena proposes while checking in person the texture, size and silhouette that are hard to grasp from online photos alone. Special prices for visitors only will be offered, and some venue-exclusive products not planned for online sale will also be available.
Held in three cities: Tokyo, Osaka and Seoul
"Dear SEOUL Vol.2" will be held not only in Tokyo and Osaka but also in Seoul, the origin of Aena's messaging. This creates a chance to experience more vividly Aena's activities connecting Korea and Japan.
- Japan / Tokyo
Dates: Friday, September 18 and Saturday, September 19, 2026
Hours: 12:00-19:00
Venue: STUDIO PARK
Address: Luna Rossa Shibuya 4A, 1-19-2 Tomigaya, Shibuya-ku, Tokyo
Venue Instagram: STUDIO PARK Instagram
- Japan / Osaka
Dates: Friday, September 25 and Saturday, September 26, 2026
Hours: 12:00-19:00
Venue: OUR LIVING
Address: Room 502, 1-6-6 Minamikyuhoji-machi, Chuo-ku, Osaka
Venue Instagram: OUR LIVING Instagram
- Korea / Seoul
Date: Saturday, October 3, 2026
Hours: 12:00-19:00
Venue: COREMUSEUMS
Address: B1, 124-15 Samseong-dong, Gangnam-gu, Seoul, South Korea (basement level 1)
Venue Instagram: COREMUSEUMS Instagram
*Hours and other details are subject to change. The latest information can be found on Aena's official Instagram.
Exhibition-exclusive special gifts and collaborations
At the Tokyo and Osaka venues, collaborations with Korean brands and other companies are also planned.
As special gifts for visitors only, new products from the Korean cosmetics brand "AMUSE" and dental care goods from Korea's "The Square Dental Clinic" will also be prepared.
AMUSE is a Seoul-based lifestyle beauty brand with a vegan and wellness concept that brings pleasant vibes to daily life. The following products will be introduced at the exhibition.
- JEL-FIT GLOSS
Color: 01 Beige Vanilla
A plump jelly gloss clings to the lips and creates long-lasting shine.
- Dew Serum Liquid Blush
Color: S04 Beige Mocha
A serum cheek color containing 2% niacinamide that, through its makeup effect, adds a bright, clear impression and translucent glow. It is notable for lasting 24 hours.
The Square Dental Clinic is a dental clinic located in Gwanghwamun D Tower in Seoul. With the concept of "designing a beautiful first impression," it provides treatment that considers oral health and beauty as a whole. At the exhibition, KIWA dental care goods proposed by the clinic will be offered.
High fluoride and bad breath care | KIWA Boost Toothpaste
Aims to remove bad-breath-causing bacteria with three sulfur compounds and supports cavity care with 1,000 ppm of high fluoride.Gum and sensitivity care | KIWA Gentle Toothpaste
Contains 20% tricalcium phosphate for gums and sensitivity. Highly fluid, it is also suitable for care during orthodontic treatment.Gum and stain care | KIWA Whitening Powder
Oral coating care that cares for teeth and gums at the same time. You can pump out the amount you like and use it easily.Cavity and bad breath care | KIWA Chikaguru
Covers everything from cavity prevention to bad breath care. A mouthwash with a gentle, sweet mandarin orange flavor that the whole family can use without strain.
Content that draws on the network with Korea that Aena has built is also planned, such as an information session on a Korean hotel tour by UH HOTEL and the simultaneous presentation of the jewelry brand "YULILY." Aena aims to make this an exhibition where you can experience "Korea right now," not only its fashion but also its beauty, hotels and lifestyle.
UHC × Aena
Korean premium lifestyle hotel brand "UHC" and Aena are teaming up to launch a K-Beauty tour project. A base travel package will be prepared, from VIP airport transfers to a stay in a luxurious spa room and full-fledged aesthetic dermatology treatments.
- About UHC
UHC HOTEL is a Seoul-based accommodation brand. Catering to sightseeing, business and long stays, it emphasizes easy access to major areas and a stay that feels like living there. Through partnerships with well-known dermatology clinics, it offers stays that combine lodging and beauty care.
UHC official Instagram: UHC Instagram
UHC official website: UHC official website
YULILY bijoux
YULILY bijoux proposes jewelry that suits layering with special accessories, casual everyday wear and special occasions alike. It aims to make accessories loved for a long time by people of a wide range of ages, from young women who sparkle like gemstones to women with elegance, charm and an adult allure.
"Korea right now," as proposed by Aena
With the concept of "a brand that edits Seoul," Aena runs casting, brand consulting and select-shop businesses that connect Korean fashion, beauty, hotels, culture and influencers. It handles a variety of projects linking Japan and Korea, such as support for Korean brands entering Japan, support for Japanese companies' promotion in Korea, social media marketing, and planning of exhibitions and events.
Amid an overflow of trends, Aena proposes clothes in which you can feel "intention" for yourself. They are characterized by silhouettes that work in a single piece and unexpected details drawn by Seoul's designers. It aims to deliver "dear pieces" found in Seoul to grown women who believe in the "power of design" that blends into Japanese daily life yet straightens your back the moment you put it on.
Aena official online store: Aena official online store
Instagram: Aena official Instagram
