"Benamôr," a botanical beauty brand from Lisbon, Portugal, will hold its first pop-up store in Japan at Sogo Yokohama.
Starting Tuesday, September 22, 2026, it will be held at two spots: the B2F pop-up space and the 1F Yokohama Beauty Stage at Sogo Yokohama. Special pop-up-only campaigns have been decided, as has the first offline sale in Japan of its popular fragrance collection, "BOTANICAL COLOGNES."
"Benamôr" opens its first pop-up store in Japan at Sogo Yokohama
Benamôr plans to hold its first pop-up stores in Japan in four cities nationwide, one after another, over about three months from September 22.
As the first stop, it has been decided to hold one at Sogo Yokohama.
Schedule
Sogo Yokohama B2F Pop-up Space
Dates: Tuesday, September 22 to Monday, September 28, 2026
Hours: 10:00 to 20:00
Address: Sogo Yokohama B2F, 2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa 220-8510
Sogo Yokohama 1F Yokohama Beauty Stage
Dates: Tuesday, October 6 to Monday, October 19, 2026
Hours: 10:00 to 20:00
Address: Sogo Yokohama 1F, 2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa 220-8510
According to Benamôr, the pop-up store will offer a space where visitors can experience a world inspired by its popular brick-and-mortar shop in Lisbon.
Pop-up-exclusive gift sets
At the pop-up store, limited mini gift sets combining Benamôr's best-selling hand cream and lip balm are available.
First round: exclusive to the B2F pop-up space
Sets of 30mL hand cream and 100mL shower gel will be sold.
Each costs ¥3,960 (tax included), limited to 100 sets of each.
Second round: planned after the first round ends
Each costs ¥4,950 (tax included), limited to 100 sets of each at each venue.
You can choose between a lip cream or a lip balm.
Popular fragrance collection "BOTANICAL COLOGNES" to be sold offline in Japan for the first time
The fragrance collection "BOTANICAL COLOGNES," released on August 8, 2026, will be sold offline in Japan for the first time at Sogo Yokohama 1F Yokohama Beauty Stage (October 6 to October 19).
The collection draws inspiration from time spent strolling through the botanical garden "Jardim Botânico" in Lisbon.
It comes in six scents in total, including "JACARANDÁ" and "IRIS SUPREMA," and you can try them in person to choose your scent.
Special pop-up store campaigns
At the pop-up store, exclusive benefits are offered depending on the purchase amount.
With a purchase of ¥5,000 or more (tax included), you can take part once for free in a ¥500 gacha for a 10mL hand cream.
In addition, with a purchase of ¥15,000 or more (tax included), you will receive a Benamôr original scarf.
There is also plenty of content unique to a pop-up, including a hand cream gacha you can join for ¥500 and a lucky box in which you can receive a mini hand cream or mini face cream by following the official social media accounts and reposting designated posts.
*While supplies last.
About the "Benamôr" brand
Benamôr is a skincare brand born in Lisbon, Portugal, in 1925.
It is characterized by nostalgic Art Deco design, memorable scents and traditional recipes that use up to 99% naturally derived ingredients.
Once loved by a former Portuguese queen, it now offers skincare products that combine traditional beauty ingredients with modern technology.
Available around the world, mainly in Europe, it has also been adopted as an amenity in TAP Air Portugal's business class.
Benamôr official website: https://benamor1925.jp/
