RX Japan G.K. will hold the 7th COSMEWeek Osaka at INTEX Osaka for three days, from Wednesday, September 30 to Friday, October 2, 2026.
The exhibition is scheduled to showcase cutting-edge beauty technologies and products under the theme of "longevity (beauty longevity)," which is drawing attention as a new beauty trend replacing "anti-aging (fighting aging)."
"Longevity," a new current in the beauty industry
In recent years, "longevity (healthy longevity)" has been attracting worldwide interest as common health knowledge in the era of the 100-year life. People's focus is shifting from "preventing disease" to "living longer and in good health."
In the beauty industry too, following this trend, "longevity" has taken hold as a keyword replacing "anti-aging." The value is said to be shifting from simply looking young to keeping the skin and body functioning well and healthily for a long time.
Major cosmetics brands are launching new lines focused on longevity research and accelerating research and development at the cellular level. In the domestic beauty market as well, moves across raw materials, OEM and finished products are rapidly emerging, shifting from a framework whose goal is anti-aging itself toward longevity and wellness-oriented care that aims to keep the skin itself functioning well and healthily for a long time.
We are moving from an era of "denying aging" to an era of viewing "aging healthily" positively, and longevity has become a major trend that is changing the structure of the industry.
Cutting-edge beauty technologies supporting "beauty longevity" come together
At "COSME Week Osaka," cutting-edge beauty ingredients, materials and technologies that support "beauty longevity" will gather in one place. From scientific approaches focused on cells and healthy life expectancy to inner care that nurtures beauty from within, the front line of next-generation beauty business is scheduled to be presented.
Featured exhibited products
[World first] An evaluation technology that visualizes a material's "impact on healthy life expectancy"
UpRod of the Faculty of Pharmaceutical Sciences, Kumamoto University, will unveil "C-HAS," a world-first new technology. It uses C. elegans (a nematode), an organism with a short lifespan of about 30 days that shares roughly 20,000 genes with humans, to "visualize" the impact that cosmetic and food materials have on healthy life expectancy.
It is said to scientifically verify the health value, safety and equivalence of materials with an evaluation system that does not rely on animal testing. Based on joint research with Kumamoto University, it aims to support material development in the evidence-focused longevity era.
[World-first "double exosome"] Could become a future "edible cosmetic"
LAB Biotech will unveil "Fromage EVs," a world-first "double exosome ingredient." It is an ingredient that focuses on "exosomes," which carry information between cells and are also attracting attention in regenerative medicine.
A startup from Hokkaido University is said to have combined extracellular vesicles isolated at high purity from more than 900 strains of lactic acid bacteria with milk exosomes derived from cheese whey. It upcycles cheese whey that would otherwise be discarded, and is also notable as an environmentally considerate ingredient. In the future, it is expected to be used as an "edible cosmetic" that acts on the gut to help keep the skin in good condition.
The power of fermentation that nurtures beauty from within: "plant fermentation extract"
Echigo Yakuso Co., Ltd. will present its plant fermentation extract "Echigo Yakuso no Koso (Echigo Yakuso Enzyme)." Extracts from about 80 kinds of raw materials, centered on wild plants and including vegetables, fruits and seaweed, are fermented and aged in ceramic jars.
Backed by 50 years of enzyme research expertise, it aims to support healthy beauty from the inside of the body through inner care such as warming care and gut care. It is one of the products that symbolize "inner longevity," where beauty and wellness merge.
An advanced booster that delivers "NAD+," a symbol of "beauty longevity" research, to the skin in two stages
REDBIOCOMPANY CO., LTD. will unveil "REDJUR NAD+ Booster," an advanced booster for professional treatments. The product focuses on "NAD+," also called a "longevity molecule," an ingredient involved in cellular energy metabolism and antioxidation and positioned at the core of longevity research worldwide.
It is designed to approach the skin in two stages by combining it with NMN, its precursor. NAD+ supports the maintenance of cellular energy, while NMN promotes the production of NAD+, aiming to improve the firmness, elasticity and radiance of the skin.
"Exosomes, a focus of regenerative medicine," in a product consumers can use every day
Cosme Maison Sein Mu will present "Cracking W Exosome," a carbonated cosmetic liquid. It contains 11 kinds of stem cell culture fluid and brings "exosomes," which are also attracting attention in regenerative medicine, into daily home care.
It is said to be distinctive in containing two kinds of exosomes and being a carbonated cosmetic liquid. It offers an opportunity to experience "exosomes," at the forefront of research, as a finished product.
Overview of the 7th COSMEWeek Osaka
Exhibition name: 7th COSME Week Osaka (Cosmetics Development Expo / [International] Cosmetics Expo)
Dates: Wednesday, September 30 to Friday, October 2, 2026, 10:00-17:00
Venue: INTEX Osaka
Organizer: RX Japan G.K.
Official website: 7th COSME Week Osaka official website
*This exhibition is a B2B (business meeting) event and is not open to the general public (consumers).
Details about press coverage and applications can be found at the link below.
