BEAUTIFUL SILICA, the plant-based silica brand run by F.I.S. Co., Ltd., will hold an Instagram campaign to give away the "KIRAKIRA" Treatment Essence from its high-performance natural skincare series by lottery, in honor of "Silica Day" on the 14th of every month. The campaign runs from Monday, September 14 to Tuesday, October 13, 2026.
The campaign aims to focus on how the skin environment changes from the end of summer into autumn and to offer an opportunity to rethink skincare.
Campaign to win the "KIRAKIRA Treatment Essence"
F.I.S. Co., Ltd. has designated the 14th of every month as "Silica Day" and shares information and runs campaigns on beauty and health. For this ninth edition, the Treatment Essence from the high-performance natural skincare series "KIRAKIRA" will be given away.
How to enter and campaign period
The campaign period is from Monday, September 14 to Tuesday, October 13, 2026.
The prize is the "KIRAKIRA" Treatment Essence, regularly priced at ¥17,800 (tax included).
To enter, follow these steps.
- Follow the official BEAUTIFUL SILICA Instagram account (@beautiful_silica).
- "Like" the campaign post.
One winner will be chosen by lottery and contacted by direct message (DM) from the official BEAUTIFUL SILICA Instagram account.
Background of "Silica Day"
BEAUTIFUL SILICA noticed that the atomic number of silica (silicon) is "14" and has designated the 14th of every month as "Silica Day." On this day, various information and campaigns are shared to help people learn about silica and rethink their daily beauty and health habits.
This campaign was planned out of the brand's wish to offer an opportunity to enjoy daily skincare and adopt new beauty habits, in response to the changing environment around the skin as the seasons shift from summer to autumn.
The "KIRAKIRA" skincare series with plant-based silica
"KIRAKIRA" is an anti-aging care[*1] line built around non-crystalline, water-soluble plant-based silica extracted from rice husks, blended with carefully selected beauty ingredients such as human stem cell conditioned culture medium and ceramides.
Plant-based silica is water-soluble and has a high affinity with the skin, and with an ultrafine particle size averaging 30 nanometers, it is said to penetrate well into the stratum corneum. The company explains that its fine self-excited vibration widens the skin's penetration pathways, and its porous structure adsorbs and carries beauty ingredients, supporting efficient penetration.
Introducing each product
The "KIRAKIRA" series consists of the following four steps.
-
STEP 1: Treatment Essence (toner) A lotion that focuses on the properties of plant-derived silica. The rice-derived plant-based silica creates fine vibrations that gently remove old keratin and dirt left on the skin surface after cleansing and prepare the pathway for moisture. It blends into the stratum corneum and works as a booster that readies the skin to receive the serum and cream used next.
-
STEP 2: Treatment Serum (serum) A high-performance serum blended with 10 moisturizing ingredients, including human stem cell conditioned culture medium, ceramides and hyaluronic acid. The adsorption and transport function of plant-based silica efficiently delivers useful ingredients to the stratum corneum, giving elasticity and radiance.
-
STEP 3: Treatment Oil (oil) A new-sensation beauty oil that does not feel sticky. The ingredient balance is adjusted using plant-based silica, aiming for easy absorption into the skin and smooth spreading. It can also be used as a booster before makeup or as a massage oil, aiming to keep skin moist and translucent all day.
-
STEP 4: Moisture Cream (cream) A cream that seals in moisture at the last step of skincare. Moisturizing ingredients that support the barrier function combine with plant-based silica to form a veil of moisture on the skin surface. With a rich yet smooth-spreading feel, it aims to keep the skin moist, firm and radiant until the next morning.
*1 Anti-aging care means care that suits one's age.
BEAUTIFUL SILICA brand initiatives
"BEAUTIFUL SILICA" offers the "KIRAKIRA" skincare series, blended with plant-based silica (a skin-conditioning ingredient) extracted by upcycling rice husks, and the supplement "Nomu BEAUTIFUL SILICA" ("Drinkable BEAUTIFUL SILICA"), which proposes a habit of drinking silica.
The brand proposes new beauty habits that fit modern lifestyles from both the inside and the outside. Silica (silicon) is a type of mineral found in skin, hair, nails and bones, and the amount of silica in the body is said to change with age and living environment, drawing attention in the beauty and health fields.
"BEAUTIFUL SILICA" was born from joint development with a specialist manufacturer with 40 years of research experience in plant-based silica. Focusing on the potential of plant-based silica that fuses Japan's traditional rice-farming culture with patented technology, the brand says it will continue to propose a lifestyle in which each person can shine in their own way through daily care.
Official information
-
BEAUTIFUL SILICA official brand website: https://beautifulsilica.com
-
BEAUTIFUL SILICA official LINE: https://line.me/ti/p/%40741ncqch
-
BEAUTIFUL SILICA official Instagram: https://www.instagram.com/beautiful_silica/
Inquiries: TEL: 050-1724-4503
