"SINN PURETÉ," a beauty care brand sold by JIMOS Co., Ltd., will release "Hidden Shadow," a fragrance exclusive to Mitsukoshi Isetan, from its popular hair and body oil "Too Good Multi-Benefit Oil."
Advance release begins on Wednesday, October 7, 2026 at venues including "Salon de parfum 2026" at Isetan Shinjuku, and general release follows on Tuesday, October 13. The oil costs ¥3,850 (tax included) for 50 mL.
Mitsukoshi Isetan exclusive "Hidden Shadow": scent characteristics
"Hidden Shadow" is a new scent of SINN PURETÉ's popular staple hair and body oil, "Too Good Multi-Benefit Oil." It is made with 99% naturally derived ingredients and can be used in many ways to moisturize and style both hair and body.
According to the company, the oil is formulated so that it is less likely to develop an oxidized odor over time, letting you enjoy the scent for a long time. The fragrance family is smoky fruity woody. It was developed with the concept of "holding stillness deep within the smoke."
Clary sage and mandarin create a faint wavering in the top notes, to which the spice of clove and geranium is added over the humidity of rose and melon. Before long, the warmth of amber and vanilla blends with the deep shadows of patchouli, painting a silent afterglow that remains once the smoke has faded.
Top notes: clary sage, mandarin
Middle notes: rose, clove, melon, geranium
Base notes: amber, vanilla, patchouli
Advance and general release information and stores
Advance release of "Hidden Shadow" begins on Wednesday, October 7, 2026 at "Salon de parfum 2026" at Isetan Shinjuku, some Isetan Mirror stores and ISETAN BEAUTY online.
- ISETAN BEAUTY online: https://meeco.mistore.jp/meeco/isetanbeauty/about/
General release starts on Tuesday, October 13, 2026. It will be available at Isetan Beauty Apothecary on the second basement floor of the Isetan Shinjuku Main Building and at some Mitsukoshi Isetan Group stores.
The stores carrying it are Cosme Clinic on the 2nd floor of Shizuoka Isetan (Shizuoka), Green Cosmetic Garden on the 1st floor of Hoshigaoka Mitsukoshi (Aichi), Kirei Terrace on the 3rd floor of JR Kyoto Isetan (Kyoto), Green Cosmetic Garden on the 2nd floor of Niigata Isetan (Niigata), Msroom on the 5th floor of Sapporo Marui Imai (Hokkaido), Seasonal Collection at LUCUA Osaka (Osaka) and Green Cosmetic Garden on the 1st floor of Hiroshima Mitsukoshi (Hiroshima).
*Some stores may not carry certain products, so it is recommended to contact each store before considering a purchase.
Salon de parfum 2026 venue-exclusive set and purchase gift
Limited sets will also appear at the "Salon de parfum 2026" venue.
SINN PURETÉ Signature Perfume Discovery Set
Offered at ¥9,900 (tax included), this is a discovery set in which you choose three mini bottles (8 mL). An original fragrance case is included.
SINN PURETÉ Salon de Parfum SPECIAL SET
The special set at ¥16,351 (tax included) includes a new fragrance (40 mL x 1 type), Too Good Multi-Benefit Oil Hidden Shadow (50 mL x 1), Mindful Ambient Incense LOVE UNLOCK (1) and a SINN PURETÉ original leather bag (1).
In addition, with a purchase of ¥25,000 or more (tax included) of SINN PURETÉ products, a "Hand Serum" is given as a gift on a first-come basis. You can choose from two scents.
Main Building 6th floor event space: first 70 customers
Mitsukoshi Isetan Online: first 20 customers
About the SINN PURETÉ brand
"SINN PURETÉ" is a Japanese beauty care brand with the concept of "MINDFUL BEAUTY®." It uses hybrid natural formulas and scents based on brain-wave analysis.
The company regards fragrance as communication in a space, a proof of individuality and something that stays close to daily life. It offers a wide lineup including fragrance, skincare, makeup, body care and hair care, aiming to support holistic beauty.
SINN PURETÉ official online store: https://sinnpurete.com/
Official X: https://twitter.com/sinn_purete/
Official Instagram: https://www.instagram.com/sinnpurete/
