The Tokyo Beauty Week Executive Committee has released details of "Beauty Walk," the content for general visitors at "Tokyo Beauty Week 2026," to be held in the Harajuku and Omotesando area for seven days from Wednesday, November 18 to Tuesday, November 24, 2026.
"Beauty Walk" is an experiential program in which visitors carry the "Beauty Passport" guidebook and travel around venues in Harajuku and Omotesando, encountering cosmetics, brands and inner care.
With the whole town as the stage, visitors can enjoy new discoveries and meet the kind of beauty that suits them.
Details of "Beauty Walk" at Tokyo Beauty Week 2026 announced
To take part in "Beauty Walk," advance reservation and QR ticket issuance through the official LINE account are required. Reservations are expected to open around October 2026.
Details and the latest information will be announced on the official LINE account from time to time, so adding it as a friend in advance is recommended. Some content can also be enjoyed without a reservation.
Tokyo Beauty Week official LINE
Experience beauty across the whole town: "Beauty Walk"
"Beauty Walk" is an experiential program in which visitors travel around multiple locations in the Harajuku and Omotesando area and meet beauty brands from Japan and abroad.
In 2026, in addition to last year's makeup and skincare brands, brands in the "Inner Beauty" field will also appear for the first time.
The first "Inner Beauty" experience and a wide range of content
① Beauty Brands (brand experience)
Popular cosmetics gather in booths where brand staff explain them directly. Visitors can travel around three venues and experience the appeal of the items that interest them (free / reservation required).
Dates: Thursday, November 19 to Monday, November 23
Hours: 10:00-20:00
Venues: and ST TOKYO, Laforet Museum Harajuku, WeWork Iceberg
② Beauty Studio (makeup advice and photo shoot)
"Beauty Studio," which was well received last year, has been enhanced further. Three experience styles (One Point / Personal / Special) are available, to be chosen according to the look you want or your concerns.
After counseling and makeup advice bring out your charm, you can enjoy a photo shoot by a professional photographer (paid and free options / reservation required).
A self-makeup area, "Beauty Mirror," where you can freely try the cosmetics you are curious about (free admission / no reservation required), is also set up alongside.
Dates: Thursday, November 19 to Monday, November 23
Hours: 10:00-20:00
Venue: THE HALL
③ Beauty Stage (special stage and live streaming)
A special stage exclusive to Tokyo Beauty Week will be held. Welcoming popular brands and guests well versed in beauty, it offers a wide range of content, from makeup techniques taught directly by professionals to inner beauty and wellness.
Because it will also be streamed online, people who cannot come to the venue can enjoy it too (free / no reservation required).
Dates: Saturday, November 21 and Sunday, November 22
Hours: coming soon
Venue: Harakado "COVER"
④ Inner Beauty Brands (inner beauty experience)
As a new experience program in 2026, content for reviewing your eating habits in a fun way makes its debut. In addition to booths where brand staff explain directly, content that makes everyday eating more enjoyable has been gathered, including personalized advice from registered dietitians of Aim Service.
The paid programs offer special experiences such as a course meal exclusive to Tokyo Beauty Week, a cutting-edge inner beauty seminar and a one-on-one consultation with a registered dietitian.
Dates and times:
Wednesday, November 18, 10:00-12:00 / 15:00-18:00
Thursday, November 19, 9:00-21:00
Friday, November 20, 9:00 - 19:30
Venue: IWAI OMOTESANDO
⑤ Inner Beauty Marché Supported by Cycle.me at harakado 701 (inner beauty market)
A place to search for, find and experience the future of Inner Beauty. Besides the purchase of products from the Inner Beauty Brands exhibitors and an inner beauty café, many workshops for future product development and participatory content are also prepared.
No advance reservation is required, and anyone can enjoy it (free).
Dates: Wednesday, November 18 to Tuesday, November 24
Hours: coming soon
Venue: Harakado "701"
⑥ Beauty Pop-up Store (pop-up store)
A special pop-up store will open where you can experience the world of Tokyo Beauty Week and buy the items that caught your eye on the spot. It is a chance to get your favorite items from the event right away.
Dates: Wednesday, November 18 to Tuesday, November 24
Hours: 11:00-21:00
Venue: @cosme TOKYO
Event overview and list of venues
Tokyo Beauty Week 2026 overview
Period: Wednesday, November 18 to Tuesday, November 24, 2026
Planning and operation: istyle Inc.
Tokyo Beauty Week official website
Main venues
and ST TOKYO
THE HALL
Laforet Museum Harajuku
WeWork Iceberg
Harakado "COVER"
Harakado "701"
IWAI OMOTESANDO
@cosme TOKYO
