Seoul-born creative makeup brand 3CE will renew its powder blush "3CE Face Blush," with advance release at Loft from Saturday, October 10, 2026, and a staged nationwide release from Saturday, October 24.
Same soft color payoff and powder texture, with renewed packaging
In this renewal, while keeping the soft color payoff and good powder texture that were well received in the previous version, the packaging design has been substantially overhauled. It adopts a gradient design said to be inspired by fashion fabrics, giving it a more refined look.
According to the company, it responds to the needs of today's social media trend of "blush applied softly over a wide area." In the powder type that dominates the market, it uses a silky smooth formula (*1) designed for close adhesion to skin and a pore-blurring finish.
7 colors in all, including limited shades
The lineup consists of the 6 standard colors plus a limited gradient color symbolizing the new packaging, for 7 colors in total (2 of which are limited in quantity at stores).
The "fresh" powder, which melts into skin on application, creates a flushed, healthy glow (*2). It is intended to be easy to adjust to your preferred intensity by layering, and to keep your ideal finish for a long time.
Product information and where to buy
・Product name: 3CE Face Blush
・Price: ¥2,497 (tax included)
・Release date: Saturday, October 10, 2026, advance release at Loft; Saturday, October 24, 2026, nationwide release
・Where to buy: Loft, PLAZA, @cosme, Ains & Tulpe, Shop In, AEON Style, Matsumoto Kiyoshi, Cocokara Fine, Hands, Qoo10, Amazon, Rakuten, @cosme SHOPPING, ZOZOTOWN
*1 Due to ingredients that absorb sweat and excess sebum
*2 Due to makeup effects
Note that old and new packaging may be mixed in stores after the release of Nude Peach. The time for switching "Fool in Love," currently on sale, to the new packaging has not been decided. Details can be checked on the 3CE official site.
