A Lesson on Makeup That Suits "Who You Are Now," Using Cosmetics You Already Own
Nihon Healthmate Co., Ltd., which operates "Emuart," held a hands-on makeup lesson in Shizuoka City on August 26, 2026, titled "Learn from a Pro! A Makeup Lesson That Transforms Your Look with Cosmetics You Already Own."
The event was the fourth held by "Emuart Lab," a local community run by the company. It was aimed at women in their 30s to 50s who feel that their usual makeup no longer suits them because of changes in age or lifestyle, with the purpose of creating an opportunity to enjoy their own kind of beauty.
Hands-On Instruction by a Professional Hair and Makeup Artist
Instead of buying new cosmetics, this lesson focused on how to make use of the "cosmetics you already own" that participants use every day.
The instructor was Yumiko Iizuka, a hair and makeup artist who has worked in Shizuoka Prefecture for 26 years. Matching each person's features and usual makeup style, she explained new makeup techniques that make the most of items they already have, such as how to apply blush and how to use lipstick.
Time to "Care for Yourself" Starting with a Review of Skincare
Before the makeup, Emuart staff gave a lecture on basic skincare: cleansing, face washing, and moisturizing. Some participants were seen noticing a change in how their skin felt after carefully reviewing daily habits such as how to wash the jawline and how to work toner into the skin.
Changes in Attitudes Toward Beauty, Seen in the Participant Survey
According to a survey after the event (6 respondents), the most common reason for participating was "I wanted to know what makeup suits me now." As for how participants felt after the lesson, positive responses were received, such as "I want to enjoy makeup more" and "I want to try the makeup methods I just learned."
Through the local community "Emuart Lab," Nihon Healthmate Co., Ltd. plans to continue holding hands-on events themed on self-care that fits into daily life, covering not only skincare but also exercise and diet. Announcements of upcoming events will be posted in turn on the following official sites.
