Parfums Christian Dior Japon Co., Ltd. will hold the event "Miss Dior – To 30 Avenue Montaigne, Paris –" at @cosme TOKYO in Jingumae, Tokyo, from Wednesday, September 30 to Tuesday, October 6, 2026. The company describes the event as a tribute to the birthplace of the maison, inspired by the new couture fragrance Miss Dior Eau de Parfum.
Admission is free, and there are purchase benefits at the venue. The release also introduces two new rouges in @cosme limited-quantity shades arriving this fall, along with two new serums.
A tribute to 30 Avenue Montaigne, the birthplace of the maison
The "30 Avenue Montaigne, Paris" in the event title is what the company calls the birthplace of the maison. The venue is said to be a space decorated in the pink and graceful ornaments of Miss Dior, as if opening a haute couture box.
Miss Dior is a fragrance born from Christian Dior's wish: "Make me a fragrance that smells like love." Inspired by his beloved sister Catherine, it was unveiled at 30 Avenue Montaigne together with Dior's first collection.
The new fragrance, and limited-quantity shades of the rouge, palette and lip
Miss Dior Eau de Parfum has a fresh, sweet rose scent. Grasse rose, nurtured in Grasse in the south of France, is layered with vanilla and sandalwood. The bottle is adorned with a houndstooth dagger bow that carries on the style of the original.
There are two rouges. Rouge Dior On Stage Ink 861 Bold in Red is a liquid type in a translucent rose red; the company says a thin veil clings to the lips and the color lasts for a long time. Rouge Dior On Stage 346 Auburn Mystery Matte is a pink-brown matte type. It is designed to deliver rich color in one swipe, and both are offered as @cosme limited-quantity shades.
There are two limited-quantity shades at participating stores. Diorshow 5 Couleurs 644 Lucky Rose Gold is a five-color palette combining soft lilac, satin rose and gold, presented as a tribute to the lucky charms Christian Dior treasured. Dior Addict Lip Maximizer 064 Lucky Mahogany is a mahogany brown with multicolor glitter. It is designed to make lips look plumper and fuller (*3).
Two Dior Capture serums
Dior Capture PDR-CN Shot is a product the company describes as a serum that gives firmness and radiance. It combines plant-derived PDRN with a vitamin C derivative (ascorbyl glucoside, a skin-conditioning ingredient) and niacinamide (a skin-conditioning ingredient), and uses liposome technology.
The other, Dior Capture HyalShot Advanced, is a targeted serum that replenishes hyaluronic acid (*1) down to the stratum corneum (*2). The company describes it as a more powerful version of its hyaluronic acid-replenishing serum.
*1 Sodium hyaluronate, hyaluronic acid crosspolymer sodium, hyaluronic acid (moisturizing ingredients)
*2 Down to the stratum corneum
*3 Makeup effect
Miss Dior event details, prices and where to buy
- Name: Miss Dior – To 30 Avenue Montaigne, Paris –
- Dates: Wednesday, September 30 – Tuesday, October 6, 2026
- Hours: 11:00–21:00
- Venue: @cosme TOKYO
- Address: 1-14-27 Jingumae, Shibuya-ku, Tokyo 150-0001
- Admission: Free (purchase benefits available at the venue)
- Reservations: The makeup experience is by reservation. Reservations open at 11:00 on Wednesday, September 16 and close once all slots are filled. You can apply from the @cosme TOKYO event page
- Inquiries: Parfums Christian Dior, TEL 03-3239-0618
- Miss Dior Eau de Parfum (new product): 30mL ¥12,430 (tax included) / 50mL ¥18,040 (tax included)
- Miss Dior Eau de Parfum, Personalization Service (limited quantity): 4 types in total, ¥3,520 each (tax included). A service available only at the official online boutique and some stores, for the 50mL size only
- Rouge Dior On Stage Ink 861 Bold in Red (@cosme limited-quantity shade): ¥6,270 (tax included)
- Rouge Dior On Stage 346 Auburn Mystery Matte (@cosme limited-quantity shade): ¥6,270 (tax included)
- Diorshow 5 Couleurs 644 Lucky Rose Gold (limited-quantity shade at participating stores): ¥9,570 (tax included)
- Dior Addict Lip Maximizer 064 Lucky Mahogany (limited-quantity shade at participating stores): ¥4,840 (tax included)
- Dior Capture PDR-CN Shot (new product): 20mL ¥12,980 (tax included)
- Dior Capture HyalShot Advanced (new product, targeted serum): 15mL ¥12,980 (tax included)
*Limited-quantity items and shades are available in limited numbers and end when they sell out.
At the heart of "Miss Dior" is the rose that Christian Dior and his sister Catherine nurtured together out of affection for each other.
Image: courtesy of Parfums Christian Dior Japon Co., Ltd.
