SNIDEL BEAUTY, operated by Mash Beauty Lab Inc., will release the "2026 Holiday Collection" in limited quantities, its first collaboration with the German plush toy brand Steiff. The first wave goes on sale on Friday, October 30, 2026, and the second on Friday, November 27, at all SNIDEL BEAUTY stores, the official online store and elsewhere.
Starring the teddy bear "Lotte," the lineup runs from makeup items such as eyeshadow and blush to a keyring, hand and nail cream, an aroma candle and bath salt. Reservations open on Friday, October 16 for the first wave and Friday, November 13 for the second, and online store reservations and sales start at 10:00.
The theme is "Cozy Teddy day," with packaging reminiscent of Lotte's fur
The company says it set the theme of the collection as "Cozy Teddy day," giving shape to the flutter of a small day long ago when you hugged your favorite teddy bear tight. The main color of the packaging is an ivory beige reminiscent of Lotte's fur, with gold used as an accent.
Steiff is a German brand whose trademark is the button and tag known as the "Button in Ear" on the left ear. The release introduces it as having made the world's first plush toy in 1880 and given birth to the teddy bear.
First wave, on sale October 30: eyeshadow, blush, brushes and keyring
"SNIDEL Eye Designer n" comes in 2 limited shades. EX07 Quiet Hug is a mauve-pink tone with a faint blue cast, and EX08 Warm Blanket is a warm coral-beige tone, each in packaging where the teddy bear Lotte sits.
"SNIDEL Skin Glow Blush n" comes in 2 limited shades: EX06 Antique Mauve is a pale pearly lavender and EX07 Cozy Dream is a sunny coral. Open the compact and you will find a teddy bear embossed inside.
"SNIDEL Brush Kit ST" is a set of three brushes (a cheek brush, a blending brush and a flat brush) and a ceramic brush stand. "SNIDEL Steiff Soft Keyring Teddy Bear Lotte" is a keyring in a fluffy, plush material with a chest tag made exclusively for SNIDEL BEAUTY.
Second wave, on sale November 27: balm rouge, hand cream, candle and more
"SNIDEL Melting Color Balm Kit" is a set of a balm rouge and the original charm Steiff Star. It comes in two shades: EX04 Sweet Mauve, a smoky mauve pink, and EX05 Mellow Caramel, a caramel beige.
"SNIDEL Perfumed Hand & Nail Cream Kit" is a set in which the cream comes with the original charm Steiff Ribbon, in two scents: EX01 noon moon, a floral, and EX02 rosy moon, a rose note. It is designed to make hands look brighter (*) with a brightening powder.
"SNIDEL Fragrance Aroma Candle" is the brand's first aroma candle. It uses 100% naturally derived fragrance in the brand's signature "noon moon" scent and comes in a ceramic holder.
"SNIDEL Bath Salt ST" is a bath salt packed in a mesh bag, combining pink salt harvested in the Himalayas with herbs such as rose petals and jasmine.
*Due to the makeup effect
SNIDEL BEAUTY 2026 Holiday Collection: prices, release dates and where to buy
- 2026 Holiday Collection 1st: Reservations open Friday, October 16, 2026; on sale Friday, October 30, 2026
- SNIDEL Eye Designer n (2 limited shades): ¥6,600 (tax included)
- SNIDEL Skin Glow Blush n (2 limited shades): ¥3,520 (tax included)
- SNIDEL Brush Kit ST (1 limited type, 3 makeup brushes and a brush stand): ¥6,600 (tax included)
- SNIDEL Steiff Soft Keyring Teddy Bear Lotte (1 limited type): ¥6,050 (tax included)
- 2026 Holiday Collection 2nd: Reservations open Friday, November 13, 2026; on sale Friday, November 27, 2026
- SNIDEL Melting Color Balm Kit (2 limited types, Melting Color Balm and original charm Steiff Star): ¥4,400 (tax included)
- SNIDEL Perfumed Hand & Nail Cream Kit (2 limited types, Hand & Nail Cream and original charm Steiff Ribbon): ¥3,850 (tax included)
- SNIDEL Fragrance Aroma Candle (1 limited type): ¥5,500 (tax included)
- SNIDEL Bath Salt ST (1 limited type, 40 g x 4 packets, 4 uses): ¥3,300 (tax included)
- SNIDEL Steiff Shopping Bag (limited): ¥165 (tax included)
- Stores (in-store): All SNIDEL BEAUTY stores
- Stores (online): Official online store and others (reservations and sales start at 10:00)
SNIDEL BEAUTY is a brand built on the concept of "Surely it will even change how we live. Our clean beauty," offering items with naturally derived ingredients from point makeup to skincare.
Image: courtesy of Mash Holdings Co., Ltd.
Figure: tokila editorial team
