MAJOLICA MAJORCA, the makeup brand run by Shiseido Co., Ltd., will release the holiday-limited Lash Expander Kujaku Long (Glitter) on Wednesday, October 21, 2026. It is based on the mascara Lash Expander Kujaku Long, launched in February 2025. It comes in two glitter-infused shades, in limited quantities.
The volume is 6g, and the suggested retail price is ¥1,800 (¥1,980 tax included). Because this is a suggested retail price, it may differ by store.
Dark rose and dark navy: two shades that sparkle with every blink thanks to "Snow Night Glitter"
For the holiday season, the company says it focused on the insight of young people who want to enjoy glamorous makeup that suits a special day. These limited shades pair "wider-eye effect x delicate glitter" and are designed so that they never look too flashy, naturally enlarging the eyes as an extension of everyday makeup.
They contain "Snow Night Glitter," which catches light like snow dancing in the night sky, to create "illumination lashes with a festive glow" that sparkle with every blink. The shades are RS601 Snow Night Rose (Night of Falling in Love), a dark rose type with shining gold and red glitter, and BL602 Snow Night Navy (Night of Wishing), a dark navy type with shining silver and blue glitter.
The package is designed to express falling snow sparkling brightly.
Carrying over the specs of "Kujaku Long": a comb that reaches the roots and two types of fiber
The base product, Kujaku Long, is the brand's core item, which according to the company had won eight Best Cosmetics awards as of August 30, 2026. Its original "Full Catch Short Comb" is designed to catch even the lashes at the inner and outer corners of the eyes.
It contains the "Ultra-light Smooth Formula EX" and a double blend of "star-shaped clear fibers" and "black fibers." The company touts fibers that cling tightly to the lashes for a finish that looks long to the tips, and high color payoff.
The waterproof formula resists sweat, sebum and tears, and the "curl memory formula" is designed to keep lashes curled upward. Even so, it can be removed with warm water and facial cleanser.
The ad is themed on a lit-up Christmas tree, with Kotona Minami as the model
The brand continues to feature Kotona Minami as its model and will run promotions mainly on social media. The ad materials express the finished lashes with the motif of a lit-up Christmas tree and the sparkle of ornaments.
Lash Expander Kujaku Long (Glitter): price, release date and where to buy
- Product name: MAJOLICA MAJORCA Lash Expander Kujaku Long (Glitter) (mascara) (limited quantity)
- Volume: 6g
- Shades: 2 shades (RS601 Snow Night Rose (Night of Falling in Love), BL602 Snow Night Navy (Night of Wishing))
- Price: Suggested retail price ¥1,800 (¥1,980 tax included)
- Release date: Wednesday, October 21, 2026
*Prices are suggested retail prices. (They may differ by store.)
MAJOLICA MAJORCA is a makeup brand run by Shiseido. It says it aims to open the door to "kawaii."
Image: courtesy of Shiseido Co., Ltd.
