"SIXPAD," the total wellness brand of MTG Co., Ltd., has been built mainly around EMS (Electrical Muscle Stimulation). As its first hair care line, it will release three products: SIXPAD Core Training Shampoo So Cool, SIXPAD Core Training Treatment and SIXPAD Scalp Care Brush. The company announced it on Friday, September 18, 2026.
The release date is Wednesday, November 18, 2026, with advance online sales at MTG ONLINESHOP, Amazon, Rakuten and Yahoo! Shopping, among others. Rollout to other markets is planned in stages. Advance pre-orders open on Rakuten from Tuesday, October 13. All three products are priced at ¥1,980 (tax included).
Developed with the idea of "training your hair," focusing on men's scalp and hair concerns
The company explains that, as a brand that has supported health by training muscles and helping them recover, it turned its attention to the scalp and hair as well. In a SIXPAD survey (an online questionnaire of 1,112 people conducted September 17 to 19, 2025), about 40% each of men in their 30s and older were bothered by "thinning hair and hair loss" and by "dandruff and itching," and about 30% by "lack of hair volume."
Based on these results, the company developed a hair care line built on the idea of "training your hair" (*1). Its aim is to keep the scalp healthy while giving hair firmness and elasticity.
The proprietary ingredient common to all three is "Gold Core Protein" (*2). The company says it is made up of gold nano-colloid, ectoin and Protein Charge EX.
The shampoo offers a cooling feel and dense foam; the treatment contains panthenol and amino acids
"Core Training Shampoo So Cool" is characterized by a refreshing wash feel from cooling ingredients (menthol, menthoxypropanediol, peppermint oil and camphor; refreshing agents). A dense foam wraps the scalp with less friction and washes away sticky sweat and sebum and the grime that causes odor. Its "Scalp Care Training Formula" is designed to keep the scalp clean. It also suggests using it as a second shampoo on days when you've sweated. The scent is a clean citrus whose cooling feel lasts.
"Core Training Treatment" uses its "Hair Commit Lift Formula" to give hair firmness and elasticity and to support lift at the roots. Panthenol, a moisturizing ingredient, moisturizes hair to prevent dryness, and it also contains 11 amino acids (arginine, aspartic acid, glycine, alanine, serine, valine, proline, threonine, isoleucine, histidine and phenylalanine; moisturizing ingredients).
"SIXPAD Scalp Care Brush" is a brush that loosens up the scalp while you wash. It is a larger size that is easy to grip in a man's palm, with densely arranged pins designed to fit the entire scalp.
SIXPAD hair care line: price, release date and where to buy
- Product names: SIXPAD Core Training Shampoo So Cool / SIXPAD Core Training Treatment / SIXPAD Scalp Care Brush
- Size: Shampoo 350mL, treatment 350g
- Price: ¥1,980 (tax included) each
- Release date: Wednesday, November 18, 2026, advance online sales
Advance pre-orders on Rakuten open Tuesday, October 13, 2026 - Retailers (online): MTG ONLINESHOP, Amazon, Rakuten, Yahoo! Shopping and others (other markets planned in stages)
*1 Giving hair firmness and elasticity
*2 Gold Core Protein: gold, ectoin, hydrolyzed elastin, palmitoyl pentapeptide-4 (moisturizers)
"SIXPAD" is a total wellness brand centered on EMS that aims to support health through "training muscles and helping them recover."
Image: courtesy of MTG Co., Ltd.
