minum, a cosmetics brand run by pool Inc. (Setagaya-ku, Tokyo), a subsidiary of yutori Inc., will sell 'Chiikawa Design Punyu Grip Liner with minum Charm' as the first item in its collaboration with 'Chiikawa,' on a rolling basis from late September 2026. The company announced this on September 18.
It will be sold at drugstores and variety shops nationwide and at Chiikawa Land. It comes in five colors at ¥1,265 (tax included), and the release timing differs by store.
A limited design with Chiikawa mascots and a ribbon charm
It is based on the brand's 'Punyu Grip Liner.' In a design exclusive to Chiikawa, plump mascots of the Chiikawa characters are attached to the clip. The company describes the design as looking like Heisei-era stationery, one that lifts your mood not only while doing makeup but also when carrying it around.
A ribbon charm with a glossy texture is attached to the charm hole. You can also customize it by attaching a charm of your choice.
A ballpoint-pen-style case with a grip, and an ultra-fine 0.1mm brush tip
The case is shaped like a ballpoint pen and has a grip. The company explains that it is designed to be easy to hold and steady, easy for beginners to use, and suited to drawing very fine lines.
Combining a waterproof formula with an ultra-fine 0.1mm brush tip (*), it is characterized by vivid color that resists smudging and a finish that is hard to wear off.
*Within the brand
The five colors are 01 Pure Black, 02 Sheer Black, 03 Greige, 04 Yellow Base Brown and 05 Blue Base Brown.
Chiikawa Design Punyu Grip Liner with minum Charm: price, release date and where to buy
- Product name: Chiikawa Design Punyu Grip Liner with minum Charm
- Colors: five (01 Pure Black / 02 Sheer Black / 03 Greige / 04 Yellow Base Brown / 05 Blue Base Brown)
- Price: ¥1,265 (tax included)
- Release date: on sale on a rolling basis from late September 2026
- Stores: drugstores and variety shops nationwide, Chiikawa Land
- Notes: Details on online sales will be announced once decided, the company says
*Release timing differs by store.
*Some stores do not carry it.
*For stock and availability, please contact each store directly.
"minum" is a cosmetics brand that debuted in March 2024 with the concept of "wanting it all: quality x cuteness x price." It is sold at more than 5,000 stores nationwide, and cumulative sales of its eyeliner series have exceeded 2.5 million units (as of August 2026). 'Chiikawa' is a manga that originated on X (formerly Twitter), drawn by the illustrator Nagano.
Image: courtesy of yutori Inc.
Figure: tokila editorial team
