"Celvoke," operated by Mash Beauty Lab Co., Ltd., will hold "Celvoke 2026 Limited Collection POP UP EVENT" from Monday, October 5 to Wednesday, October 14, 2026, at LUMINE 2, 2F Gallery2, LUMINE Shinjuku.
At the venue, the 2026 Limited Collection will go on sale ahead of its nationwide release. The collaboration partner is "heyep," an accessory brand that blends Korean and Japanese sensibilities. Limited kits combined with heyep items and hair accessories will also be sold.
Limited Collection of five items, pre-orders from October 1
The collection is called "Celvoke x heyep Unlocking the Heart." It comes in special packaging that incorporates heyep's metallic silver and heart motifs. The company describes it as a collection for freely enjoying both makeup and styling.
- Expressive Eyes EX08 ¥9,350
- Padlock Multi Color Balm 4 limited colors (including store-exclusive colors) ¥4,180 each
- Padlock Multi Color Balm Kit 4 limited colors (including store-exclusive colors) ¥6,600 each
- Padlock Fragrance Balm EX01 ¥4,180
- Padlock Fragrance Balm Kit EX01 ¥6,600
*The press release does not state whether prices include tax.
Pre-orders start on Thursday, October 1. The items go on advance sale at the LUMINE 2 pop-up at LUMINE Shinjuku on Monday, October 5, and the nationwide release is Thursday, October 15.
Venue-exclusive heyep items, a limited kit and three purchase perks
At the venue, heyep hair accessories are sold exclusively. The "heyep Heart Scrunchie Kit," which combines a limited-color silver heart scrunchie with Expressive Eyes EX08, is ¥14,300 and contains the Celvoke-exclusive Heart Scrunchie and Expressive Eyes EX08. It is available in limited quantities while supplies last.
There are three purchase perks. With a purchase of ¥9,900 or more (tax included) that includes Celvoke and heyep products, you receive an original heart mirror in limited quantities. With a purchase of at least one Celvoke item, you receive a set of two Celvoke x heyep original stickers. If you buy a Holiday Collection item together with gift wrapping materials or a shopping bag, you receive a double-name gift tag. All are available while supplies last.
Makeup advice and hair arrangement events
Makeup advice from makeup artists is available by reservation on Monday, October 5, Friday, October 9, Sunday, October 11, and Monday, October 12 (a national holiday). While trying Limited Collection items, you can receive tips on choosing colors and makeup suggestions for the Holiday season. Details such as how to reserve and the times can be found on the official Celvoke website.
On Friday, October 9 and Monday, October 12 (a national holiday), makeup artists and salon artists will hold hair arrangement and makeup events, with no reservation required. The schedule: on the 9th, Ruka Hayashi from 14:00 to 15:00 and Chihiro Suzuki from 17:00 to 18:00; on the 12th, Daisuke Tsumi from 12:00 to 13:00 and satone from 18:00 to 19:00. You may have to wait when it is crowded.
Customers who spend ¥13,200 or more (tax included) on purchases that include Celvoke items can also try a capsule toy machine (every try wins) with prizes such as full-size products. Purchases at the directly operated store in LUMINE 1 at LUMINE Shinjuku can be combined, but purchases at LUMINE 1 alone do not qualify. Purchases of the limited kits and GWP-eligible products can also be combined. Available while supplies last.
Celvoke x heyep pop-up: dates, venue and reservations
- Name: Celvoke 2026 Limited Collection POP UP EVENT
- Dates: Monday, October 5 to Wednesday, October 14, 2026
- Hours: Same as LUMINE Shinjuku's business hours
- Venue: LUMINE 2, 2F Gallery2, LUMINE Shinjuku
- Reservations and participation: Makeup advice (October 5, 9, 11 and 12) is by reservation. Hair arrangement and makeup events (October 9 and 12) require no reservation
- Limited Collection: Pre-orders start Thursday, October 1; advance sale at the pop-up on Monday, October 5; nationwide release on Thursday, October 15
"Celvoke" is a total beauty brand offering skincare that uses biotechnology on a base of naturally derived ingredients, and makeup that pursues refined, modern style. "heyep" champions "an aesthetic that stays true to yourself," and offers collections that blend Korean and Japanese sensibilities.
Image: courtesy of Mash Holdings Co., Ltd.
Figure: tokila editorial team
