PAUL & JOE BEAUTE, a brand run by ALBION Co., Ltd., will hold "FIG, FIG, FIG!", an event to enjoy figs with all five senses, at the Lumine Est Shinjuku store on Saturday, October 3 and Sunday, October 4, 2026. The company carries the message "Autumn mood, starting with figs."
According to the company, the event centers on autumn-themed figs, with fragrance, body care and makeup. It says visitors can see, smell, touch and try.
A fig fragrance experience and a 5-minute makeup experience
At the venue, visitors can try a body milk and a fragrance mist, both centered on a fig scent. The event also includes "5-Minute SPARKLE MAKE," in which the company suggests autumn makeup with radiant, glowing skin and fig colors.
Fig-colored accessories will also be introduced. Letting visitors choose by combining cosmetics and accessories is one of the aims of this project.
A tote bag as a purchase gift, and a cosmetics capsule toy
During the event period, customers who purchase PAUL & JOE products (including cosmetics) totaling ¥6,600 or more (tax included) will receive an original tote bag. The company describes it as a fig-colored bag that is also big enough to carry over the shoulder.
The cosmetics capsule toy is also back. It costs ¥500 per try, and you can try as many times as you like.
The tote bag and the capsule toy start on Thursday, October 1 as part of the Lumine Est 20th anniversary campaign. Both end while supplies last.
Date, time and venue of "FIG, FIG, FIG!"
- Name：FIG, FIG, FIG!
- Period：Saturday, October 3 and Sunday, October 4, 2026
- Hours：10:30–21:00
- Venue：PAUL & JOE Lumine Est Shinjuku (B1F)
- Address：160-0022 3-38-1 Shinjuku, Shinjuku-ku, Tokyo, Lumine Est store B1F
- Inquiries：03-6380-4678 (store)
* The tote bag and the capsule toy start on Thursday, October 1 as part of the Lumine Est 20th anniversary campaign. They end while supplies last.
* For details of the event, please contact the store.
PAUL & JOE BEAUTE is a cosmetics brand that proposes the lifestyle of the Parisienne who enjoys life to the fullest. The company says it will continue to share a lifestyle that fills not only yourself but also the people around you with happiness.
Image: courtesy of ALBION Co., Ltd.
