"ettusais," a cosmetics brand run by ettusais Co., Ltd., will release, as its 2026 WINTER items, the lip "Lip Essence Hot" and limited packages of a mascara base and a skincare powder (pressed) in collaboration with the character "Esther Bunny," all in limited quantities. The information was unveiled on October 1.
According to the company, "Lip Essence Hot" is a melting lip serum for the dry winter season, and it will be released again this year. The mascara base and skincare powder feature designs capturing Esther Bunny's daily life in limited packages available only this winter.
"Lip Essence Hot" goes on sale nationwide on November 5
"ettusais Lip Essence Hot" is a lip serum. The company says its "Melty Spice formula" clings with a melting feel and creates lips that look tingly and flushed.
The formula contains royal jelly extract (moisturizing) and hyaluronic acid (moisturizing) to prevent chapped, dry lips. It also contains hyper gloss oil and beauty oils (for shine), namely argan oil, rosehip oil and jojoba oil, and promises a plump, glossy finish. The color adds a flush of red. The price is ¥1,760 (tax included), and it will go on sale nationwide in limited quantities on Thursday, November 5, 2026.
Mascara base and skincare powder in collaboration with Esther Bunny
"ettusais Eye Edition (Mascara Base)" is a makeup base for eyelashes. It is a lightweight base that locks in the curl of the lashes all day, and the company says it has "12-hour curl retention data" (company survey; effects vary by individual). It features a separating comb that lifts from the root, black fibers that blend into the lashes, and a clear black liquid that does not turn white, and it is waterproof, resisting sweat, sebum, tears and humidity. It also contains amino acids (hair treatment ingredient) and hyaluronic acid (hair moisturizing ingredient).
The package features Esther Bunny, known for her wide-open eyes and lovely lashes, and is meant to evoke the moment of searching for a favorite cosmetic. The price is ¥1,320 (tax included), and it will go on sale nationwide in limited quantities on Thursday, November 19, 2026. An advance release will take place at PLAZA on Thursday, November 5.
"ettusais Skincare Powder (Pressed)" is a face powder. In addition to an anti-shine mineral powder and a clear glow-boosting powder, it contains a melt-in fine particle powder that makes pores look blurred (*). It also contains a mineral powder that prevents rough skin, a double hyaluronic acid blend of sodium acetylated hyaluronate and sodium hyaluronate (moisturizing), argan oil (moisturizing), and evening primrose oil and jojoba oil (emollient).
It can be removed with facial cleanser, and contains no alcohol (ethanol), parabens, pearl agents, tar-based colorants or fragrance. The limited package expresses a relaxing, leisurely scene with Esther Bunny. The price is ¥2,640 (tax included), and it will go on sale nationwide in limited quantities on Thursday, December 3, 2026. An advance release will take place at Loft on Thursday, November 19.
*Due to the makeup effect
Prices, release dates and stores for ettusais 2026 WINTER items
- Product name: ettusais Lip Essence Hot <Lip serum>
- Price: ¥1,760 (tax included)
- Release date: Thursday, November 5, 2026, nationwide (limited quantity)
- Product name: ettusais Eye Edition (Mascara Base) <Makeup base for eyelashes> Esther Bunny design limited package
- Price: ¥1,320 (tax included)
- Release date: Thursday, November 19, 2026, nationwide (limited quantity)
Advance release at PLAZA on Thursday, November 5, 2026
- Product name: ettusais Skincare Powder (Pressed) <Face powder> Esther Bunny design limited package
- Price: ¥2,640 (tax included)
- Release date: Thursday, December 3, 2026, nationwide (limited quantity)
Advance release at Loft on Thursday, November 19, 2026
*The mascara base and skincare powder may not be sold at some stores. Prices shown are suggested retail prices. The date in-store sales begin may differ depending on the store.
For customer inquiries, contact infoet@ettusais.co.jp. Replies may take some time.
Image: courtesy of ettusais Co., Ltd.
Figure: tokila editorial team
