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shu uemura Holds a Cleansing Oil Experience Event in Harajuku

Image of a red-themed pop-up venue, with a fixture displaying cleansing oil bottles and a visual of a woman

The Japan-born makeup artist brand shu uemura will hold an experience event where you can meet your "Destined Cleansing" for seven days, from October 21 (Wed) to 27 (Tue), 2026, at the pop-up space on the 2nd floor of @cosme TOKYO. No reservation is required.

The company says it introduced the first cleansing oil in Japan in 1967. At the event, it offers an experience of finding the one from the brand's cleansing oil lineup that suits your lifestyle and skin personality.

A 30-second "Destined Cleansing Diagnosis" and a hand demo to try on the spot

The "Destined Cleansing Diagnosis" gives a result in 30 seconds. You can try the cleansing oil you find through the diagnosis in a hand demonstration, where you can check the scent, the texture that wraps the skin in moisture, and how clean it leaves the skin, the company says.

A bottle of amber-colored cleansing oil and oil being dispensed into the palm of a hand

Mini bottles on advance sale, plus sample sets and kits

All three types of 50 mL mini bottles will go on advance sale, exclusively at the event. All are limited in quantity and end when sold out.

  • ultime8∞ sublime beauty cleansing oil n 50 mL: ¥2,310 (tax included)
  • Bright Cleansing Oil 50 mL: ¥2,090 (tax included)
  • Black Cleansing Oil 50 mL: ¥2,090 (tax included)

Three 50 mL mini bottles: Bright, ultime8∞ and Black

A sample set is given to those who add the official LINE as a friend and experience the event. It contains two sheets of your favorite cleansing oil (4 mL trial size), two sheets of Unlimited Block: Booster Advanced Lumi Blue (1 mL trial size) and an original pouch, limited to one per person.

Gold and blue individually wrapped samples and a white drawstring original pouch

The following kits will also be available at the venue. All are limited in quantity and end when sold out.

  • Smooth Clear Glowing Skin Special Kit: ¥3,190 (tax included). One 50 mL Bright Cleansing Oil, Unlimited Block: Booster Advanced Lumi Blue 10 mL (trial size) and an original wash band
  • Cleansing Oil Starter Kit: ¥6,600 (tax included). 50 mL each of ultime8∞ sublime beauty cleansing oil n, Bright, Black and Botanic
  • Choose-Your-Cleansing-Oil Purchase Campaign 150 mL Kit: ¥5,060 (tax included) to ¥6,270 (tax included). With the purchase of 150 mL of your favorite cleansing oil, you receive 15 mL each of Bright Cleansing Oil and Black Cleansing Oil (both trial size)
  • Choose-Your-Cleansing-Oil Purchase Campaign 450 mL Kit: ¥12,320 (tax included) to ¥15,400 (tax included). With the purchase of 450 mL of your favorite cleansing oil, you receive 50 mL of ultime8∞ sublime beauty cleansing oil n and two sheets of Unlimited Block: Booster Advanced Lumi Blue (1 mL trial size)

50 mL bottles of four cleansing oils: ultime8∞, Bright, Black and Botanic

The five types you can choose for the 150 mL and 450 mL kits are ultime8∞ sublime beauty cleansing oil n, Bright, Black, Botanic and A/O+ P.M. Clear Youth Radiant Cleansing Oil. All listed prices are suggested retail prices.

Prices by size for the three cleansing oils sold at the venue

Of these, the company positions Black Cleansing Oil as a cleansing oil focused on pore concerns for oily and combination skin. The prices by size are as follows (suggested retail prices).

  • ultime8∞ sublime beauty cleansing oil n: 450 mL ¥15,400 (tax included), 150 mL ¥6,270 (tax included)
  • Bright Cleansing Oil: 450 mL ¥13,200 (tax included), 150 mL ¥5,720 (tax included)
  • Black Cleansing Oil: 450 mL ¥13,200 (tax included), 150 mL ¥5,720 (tax included)

The bottle of “ultime8∞ sublime beauty cleansing oil n” against a red camellia flower

The clear bottle of “Bright Cleansing Oil”

The black bottle of “Black Cleansing Oil” surrounded by water rings

Dates and venue of the "Destined Cleansing" experience event

  • Name: Experience event to meet your "Destined Cleansing"
  • Period: October 21 (Wed) to 27 (Tue), 2026
  • Hours: 11:00 to 21:00
  • Venue: @cosme TOKYO 2F pop-up space
  • Address: 1-14-27 Jingumae, Shibuya-ku, Tokyo (about a 1-minute walk from JR Harajuku Station and about a 1-minute walk from Tokyo Metro Meiji-jingumae Station)
  • Reservation: Not required

*You may have to wait when it is crowded.

shu uemura is a Japan-born makeup artist brand founded in 1967. The company explains that its founder, Shu Uemura, has proposed beauty through both makeup and skincare, based on the belief that "beautiful makeup begins with beautiful skin."

Image: courtesy of shu uemura

Key points of the shu uemura “Destined Cleansing” experience event. Held October 21 (Wed) to 27 (Tue) at the @cosme TOKYO 2F pop-up space, no reservation required. A 30-second Destined Cleansing Diagnosis is offered, and all three 50 mL mini bottles go on advance sale at ¥2,090 to ¥2,310 (tax included)

Figure: tokila editorial team

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