"UNMIX," a makeup brand run by YOSHIKAWA OPERATING JAPAN Co., Ltd., will hold a POP-UP at Daikanyama Tsutaya Books from Wednesday, October 21 to Thursday, November 5, 2026. The venue is the beauty and wellness floor on the 2nd floor of Building 1 of Daikanyama Tsutaya.
In addition to a new skincare line, the brand's first, it will sell in advance a new lip gloss shade and a mascara scheduled for release in February 2027. The company announced it on October 5.
New skincare on the themes of "water that doesn't dry" and "oil that locks in moisture"
Three new items will be sold in advance at the venue. "Total Balance Moisture Serum" and "Moisture Seal Oil Gel" are UNMIX's first skincare line, on the themes of "water that doesn't dry" and "oil that locks in moisture," and go on sale nationwide on Saturday, October 24.
"Lip Wrap Gel 03 Frosty Day" is a lip gloss for the Christmas season, a new shade inspired by "sheer snow white." It goes on sale nationwide on Friday, November 20. "Glossy Lash Care Mascara 01 Black" is scheduled for release in February 2027 and will be sold in advance at the venue. The company says it pursued "beautiful lashes" and upgraded it into a mascara that coats lashes with a glossy shine in a "smooth, beautiful shape."
During the period, all products, including those currently sold exclusively on the UNMIX official online store, can be purchased in store.
One-day-only skincare launch event on October 23, with a talk show by Yasuo Yoshikawa
On Friday, October 23, "UNMIX New Skincare Launch Event - Water That Doesn't Dry, Seals of Moisture -" will be held at the event space "Session;" in the SHARE LOUNGE on the 2nd floor of Building 3 of Daikanyama Tsutaya Books. Yasuo Yoshikawa, UNMIX beauty creator, introduces the features and how to use the two new products while participants actually try them. A talk show is also planned.
The company says that, in addition to morning and evening skincare, it will also show how to use them in the bath and as items for finishing makeup more beautifully. There are three sessions with 30 people each (first come, first served). Eligible are those who purchase the special limited set with the experience event for ¥11,000 (tax included), and the products are picked up at the venue on the day.
Anyone aged 18 or over can apply, and those under 18 can take part accompanied by a guardian. Changing the schedule after applying, or refunds if you cannot attend, are not possible. Photos and videos taken at the venue may be used in various media and on social media.
Mini events during the period, and a gift for purchases of ¥15,000 or more
During the POP-UP period, mini events will also be held to introduce how to use and choose skincare, base makeup, mascara and eyebrow products. Details, and the dates and times Yoshikawa and staff will be in store, will be announced once decided.
As a purchase gift, anyone who buys ¥15,000 (tax included) or more of UNMIX products receives one shade of the "Camouflage Concealer Refill." You can choose any shade you like.
UNMIX pop-up period, venue and how to apply for the launch event
- Name: UNMIX POP-UP
- Period: Wednesday, October 21 – Thursday, November 5, 2026
- Venue: Daikanyama Tsutaya Building 1, 2F, beauty and wellness floor (Daikanyama Tsutaya Books)
- Address: 17-5 Sarugakucho, Shibuya-ku, Tokyo 150-0033
- Skincare launch event: Friday, October 23, 2026, 10:30–11:30 / 15:00–16:00 / 18:00–19:00 (30 people per session, first come, first served). Venue: event space "Session;" in the SHARE LOUNGE, 2F, Building 3, Daikanyama Tsutaya Books
- Special limited set with experience event: ¥11,000 (tax included)
- Total Balance Moisture Serum
- Moisture Seal Oil Gel
- Makeup Remover (limited, not for sale)
- Camouflage Concealer Refill, 2 shades (limited, not for sale)
- Reservations and applications: The application page for the launch event is unmixbeauty.com/products/unmix20261023. Mini events will be announced in order on UNMIX's official social media and elsewhere
*You can enter from 5 minutes before the start. Event details may change without notice.
"UNMIX" is a makeup brand created by makeup artist Yasuo Yoshikawa, for loving yourself.
Image: courtesy of YOSHIKAWA OPERATING JAPAN Co., Ltd.
