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"Heart Percent" releases a mini-size lip pencil in 8 shades

A Heart Percent visual of a model winking with a fingertip on her lips, alongside the mini-size lip pencils

Gekkasei Boeki Co., Ltd., the official Japanese distributor of the Korean cosmetics brand "Heart Percent," will release a mini size of the "Dot On Mood Lip Pencil" at drugstores nationwide in October 2026. Some stores will not carry it.

The mini size holds 0.4g and costs ¥968 (tax included). It comes in 8 shades, with color numbers 02, 06, 07, 08, 14, 19, 20 and 21.

A portable mini size for adjusting the lip line and changing the nuance of lip makeup

According to the company, the "Dot On Mood Lip Pencil" is an item that can be used to adjust the lip line and change the nuance of lip makeup, characterized by a smooth drawing feel and colors designed to blend easily with the skin. This mini size is easy to carry when you go out, and can be used for lip makeup to suit your mood and makeup style of the day.

The Dot On Mood Lip Pencil, with a gold cap and white body

Uses it lists include shaping the lip line, as well as overlip makeup and philtrum-shortening makeup. It also introduces ways to change the impression not only by using it on its own but by combining it with a lip color. It is also positioned as a size for people who want to try colors they are curious about, and the company says the 8 shades are easy to match with a wide range of makeup styles.

Swatches of the 8 lip pencil shades on the lips, with color numbers and names

"Dot On Mood" is the signature series, including lip products, tints and eye palettes

"Heart Percent" is a Korean cosmetics brand that values the diverse atmospheres within each person, which it calls "mood facets," and proposes colors that suit your mood and style of the day. Its signature series, "Dot On Mood," includes lip products, tints, eye palettes and more.

The company explains that it has won beauty awards in Korea and abroad for its trend-conscious color design and proprietary formulas. The combination of the "Dot On Mood One-Way Glowy Tint" and the "Dot On Mood Lip Pencil" is said to be called the "best lip combo" on social media.

Dot On Mood Lip Pencil Mini: price, release date and where to buy

  • Product name: Dot On Mood Lip Pencil Mini
  • Size: 0.4g
  • Shades: 8 shades (02, 06, 07, 08, 14, 19, 20, 21)
  • Price: ¥968 (tax included)
  • Release date: October 2026
  • Retailers (stores): Drugstores nationwide (excluding some stores)

Gekkasei Boeki Co., Ltd. (headquartered in Chuo-ku, Tokyo) connects Korean brands with Japanese consumers and is in charge of the rollout of "Heart Percent" in Japan.

Image: courtesy of Gekkasei Boeki Co., Ltd.

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