The Tokyo Beauty Week Executive Committee (planned and operated by istyle Inc.) announced on September 16 the details of "Beauty Walk," an experiential program for the general public at "Tokyo Beauty Week 2026," which will be held in the Harajuku and Omotesando area from Wednesday, November 18 to Tuesday, November 24, 2026.
"Beauty Walk" is a program in which visitors tour multiple venues with a guidebook, the "Beauty Passport." In 2026, in addition to makeup and skincare brands, brands from the new "Inner Beauty" category will appear.
Beauty Walk consists of six programs
"Beauty Brands," the brand experience, features booths where visitors can hear explanations directly from brand staff. It will be held from 10:00 to 20:00, Thursday, November 19 to Monday, November 23, at three venues: and ST TOKYO, LAFORET MUSEUM HARAJUKU and WeWork Iceberg. It is free, and reservations are required.
"Beauty Studio," which offers makeup advice and photography, will be held at THE HALL from 10:00 to 20:00 on the same days, Thursday, November 19 to Monday, November 23. Visitors choose from three experience styles, "One Point," "Personal" and "Special," and after a consultation and makeup advice, they can have their photo taken by a professional photographer. Both paid and free experiences are available, and reservations are required (some do not require them). "Beauty Mirror," a self-makeup area where visitors can freely try cosmetics, is free to enter and requires no reservation.
"Beauty Stage," a special stage show with live streaming, will be held at Harakado "COVER" on Saturday, November 21 and Sunday, November 22. It is free and requires no reservation. Guests who know a lot about brands and beauty will introduce everything from makeup techniques to inner beauty and wellness, and the show will also be streamed online. Times have not been announced.
"Beauty Pop-up Store" will be open at @cosme TOKYO from 11:00 to 21:00, Wednesday, November 18 to Tuesday, November 24.
The first Inner Beauty experience and the Inner Beauty Marché
"Inner Beauty Brands" is a new experience program for 2026. In addition to booths where visitors can hear from brand staff, personal advice from registered dietitians of Aim Services is available. The paid programs include a course meal exclusive to Tokyo Beauty Week, an inner beauty seminar and a one-on-one consultation with a registered dietitian. The content takes "Taste" as its common language; it is free in part, partly paid, and reservations are required. The venue is IWAI OMOTESANDO, and the hours are 10:00 to 12:00 and 15:00 to 18:00 on Wednesday, November 18, 9:00 to 21:00 on Thursday the 19th, and 9:00 to 19:30 on Friday the 20th.
"Inner Beauty Marché Supported by Cycle.me at harakado 701" is a participatory space at Harakado "701" from Wednesday, November 18 to Tuesday, November 24. It offers product purchases from exhibiting brands, an inner beauty cafe, workshops for future product development and more. It is free and requires no advance reservation. Opening hours have not been announced.
Reserve Beauty Walk through the official LINE account
To take part in Beauty Walk, advance reservation through the official LINE account and a QR ticket are required. Reservations are scheduled to open around October 2026, and the reservation method and the latest information will be announced on the official LINE account as they become available. Some programs do not require a reservation.
Tokyo Beauty Week 2026 Beauty Walk event information
- Name: Tokyo Beauty Week 2026 Beauty Walk
- Dates: Wednesday, November 18 to Tuesday, November 24, 2026
- Venues: and ST TOKYO, THE HALL, LAFORET MUSEUM HARAJUKU, WeWork Iceberg, Harakado "COVER" and "701," IWAI OMOTESANDO, @cosme TOKYO
- Admission: Some programs are free and some are paid (paid programs at Beauty Studio and Inner Beauty Brands)
- Reservations and how to participate: Advance reservation and QR ticket through the official LINE account (reservations scheduled to open around October 2026). Some programs do not require a reservation
Tokyo Beauty Week is planned and operated by istyle Inc., which runs @cosme, a comprehensive beauty portal site.
Image: courtesy of istyle Inc.
