To commemorate the release of the new eye zone cream from its brand "B.A," POLA Inc. will hold the experiential event "B.A THE BLACK GYM ~ Your One-of-a-Kind Eye Gym ~" for three days, from Thursday, October 22 to Saturday, October 24, 2026, at the Roppongi Hills Grand Roof Plaza (Oyane Plaza). No reservation is required, and participation is free.
The new "B.A Eye Zone Cream" (product name: POLA B.A Eye Zone Cream 7) will go on sale on Thursday, October 1, 2026. The venue will feature a gate-shaped object that visualizes the eye area in three dimensions, and a space themed on a gym. Besides touch-ups, there will be an exhibition of POLA's research, which has focused on the eye area's unique structure (*1) for 38 years, and original exercises that move the orbicularis oculi muscle.
*1: The stratum corneum
Four zones that begin when you pass through the gate
At the entrance of the venue, there will be a gate called the "Eyeconic Gate," which depicts the eye area in three dimensions. Once you pass through the gate, graphics depicting the eye area greet you. It can also be used as a photo spot.
The "Introduction Zone" is a research exhibition area. It introduces the 38-year trajectory of eye area research together with the changing aesthetic sense that has resided in the eyes, alongside actual products. Through experiences such as an orbicularis oculi zone check, visitors can learn about the mechanism and structure of the eye area.
In the "Exercise Zone," visitors can try three types of original exercises that focus on the muscles of the eye area, including the orbicularis oculi. They were co-developed by POLA and Itsuko Okuda, director of the ONI Aging Imaging Institute, and are participatory exercises in which you move your eye area along with videos shown on the screen at the venue.
The "Touch Up Zone" is a touch-up area where you can try the new "B.A Eye Zone Cream," which goes on sale on Thursday, October 1.
Sample gifts for those who get a touch-up
Among those who experience a touch-up, those who follow POLA's official Instagram will receive a sample of the eye zone cream. Limit of one per person, while supplies last.
Price, release date and contents of "B.A Eye Zone Cream"
"B.A Eye Zone Cream" is an eye cream that focuses on the eye area's unique structure (the stratum corneum). The company says it contains 10 types of moisturizing ingredients, including 9 original ingredients (3 moisturizing ingredients and 6 composite moisturizing ingredients). It makes fine lines caused by dryness less noticeable (efficacy evaluation tested).
- Product name: B.A Eye Zone Cream (product name: POLA B.A Eye Zone Cream 7) <eye cream>
- Size: 26g
- Price: ¥19,800 (tax included) (¥18,000 excluding tax)
- Release date: Thursday, October 1, 2026
- Debut kit (limited quantity, while supplies last): B.A Eye Zone Cream full-size, B.A Cleansing Cream 9g, B.A Wash <facial cleansing cream> 9g, B.A Lotion 8mL, B.A Milk 8mL
*Images are for illustration. Allergy tested (this does not mean that no one will have an allergic reaction).
B.A THE BLACK GYM event information
- Name: B.A THE BLACK GYM ~ Your One-of-a-Kind Eye Gym ~
- Dates: Thursday, October 22 to Saturday, October 24, 2026
- Hours: Thursday, October 22, 16:00-20:00; Friday, October 23, 11:00-20:00; Saturday, October 24, 10:00-20:00
- Venue: Roppongi Hills Grand Roof Plaza
- Address: 6-10-1 Roppongi, Minato-ku, Tokyo
- Admission: Free to participate
- Reservation: Not required
B.A was born in 1985. The company explains that it has carried "human potential expands" as its brand policy and has continued research focused on life.
Image: courtesy of POLA Inc.
