Dia Corporation Co., Ltd. and Tokimeki Create Co., Ltd. will hold the ASUNE POP UP STORE for the skincare brand "ASUNE," created by creator Aya Nakamachi, at and ST TOKYO in Harajuku for seven days only, from Friday, October 16 to Thursday, October 22, 2026.
At the venue, the new products "Glowy Lip Balm" (a tinted lip balm) and "Bamboo (*) Moisture Mist" (a moisturizing mist) will go on sale in advance. A special box, "ASUNE POP UP LIMITED BOX 2026," goes on sale, and there will also be novelties and an experience space. On Saturday, October 17 and Sunday, October 18, two-shot photo sessions with brand director Aya Nakamachi are planned.
*Bamboo stem extract (skin-conditioning ingredient)
The new advance-release products are a tinted lip balm and a moisturizing mist
"Glowy Lip Balm" is a 10 g tinted lip balm in three colors (Baby Pink / Very Berry / Bitter Mocha). The price is ¥1,650 (tax included). It contains three plant oils, evening primrose oil, jojoba seed oil and almond oil (all moisturizing ingredients), along with tocopherol (a skin-conditioning ingredient). The brand highlights its "plump shine and clear color," and it comes with a key ring that can be attached to a bag or pouch.
"Bamboo Moisture Mist" is a 100 ml moisturizing mist priced at ¥2,200 (tax included). With a two-layer formula of an oil layer and a serum layer, it is described as gently conditioning skin that tends to be unsettled by dryness (*) and keeping it healthy. The ultra-fine mist can be used before and after makeup.
*A temporarily unstable skin condition
A limited-quantity special box and perks based on purchase amount
"ASUNE POP UP LIMITED BOX 2026" is a limited-quantity item going on sale on Saturday, October 17, 2026, priced at ¥8,250 (tax included). It contains the new Glowy Lip Balm (choice of one of three colors), Bamboo Moisture Mist, Vitamin Milk, Cica Cream and an original ASUNE polka-dot pouch. It ends when sold out.
Four perks are available for purchasers. All end when they run out.
- New product decoration experience: Customers who buy any one of the new products can freely put stickers on their purchase. Up to 10 stickers per person; a receipt must be shown to take part.
- Perks by purchase amount: Spend ¥3,000 (tax included) or more to receive a "Mini Cica (*) Cream," and ¥5,000 (tax included) or more to receive a "Clear Cleansing Gel (full-size product)." Customers who spend ¥5,000 or more receive both. One per transaction; purchases cannot be split across multiple transactions.
- Original shopper bag: Customers who buy a product receive a shopper bag in a design exclusive to the POP UP STORE.
- SNS follow perk: Follow the official ASUNE Instagram and add the LINE official account as a friend to receive one "Bamboo (*) Toner Mask, 1-sheet pack (sheet mask)."
*The "Cica" in "Mini Cica Cream" is madecassoside (a skin-conditioning ingredient). The "Bamboo" in "Bamboo Toner Mask" is bamboo stem extract (a skin-conditioning ingredient).
Two-shot photo sessions with Aya Nakamachi on October 17 and 18
The photo sessions are held over two days, Saturday, October 17 and Sunday, October 18, for customers who purchase the special box "ASUNE POP-UP LIMITED BOX 2026," and are limited to the first 400 people each day. Customers who meet the conditions receive a two-shot ticket at the register (one per person). Photos are taken in four sessions: the 1st from 17:30 to 18:00 (ticket numbers 001-100), the 2nd from 18:15 to 18:45 (101-200), the 3rd from 19:00 to 19:30 (201-300), and the 4th from 19:45 to 20:15 (301-400). You cannot choose the session time. Photos are taken with the participant's own camera, and screen recording is prohibited.
If you wish to enter from opening time on Saturday, October 17 and Sunday, October 18, line up at the front entrance of and ST TOKYO (in front of the automatic door on the Takeshita Street side) from 9:00. Entry tickets are distributed from 9:30, one per person. Lining up before the designated time is discouraged out of consideration for neighboring stores.
ASUNE POP UP STORE event details
- Name: ASUNE POP UP STORE
- Dates: Friday, October 16 to Thursday, October 22, 2026
- Hours: Weekdays 11:00-21:00; weekends and holidays 10:00-21:00 (until 18:00 on the last day, Thursday, October 22)
- Venue: and ST TOKYO (WITH HARAJUKU 1F)
- Address: 1-14-30 Jingumae, Shibuya-ku, Tokyo 150-0001
- Access: 1-minute walk from the East Exit of Harajuku Station on the JR Yamanote Line; 1-minute walk from Exit 2 of Meiji-jingumae (Harajuku) Station on the Tokyo Metro Chiyoda Line and Fukutoshin Line
*Entry may be restricted depending on how crowded it is. Visitors are asked not to come in the early morning. The event may change or be canceled without notice.
ASUNE is a skincare brand with the concept "Love your daily life" and a pop, cute design. The brand director is YouTuber Aya Nakamachi.
Image: courtesy of Dia Corporation Co., Ltd.
