"FAS," a fermentation anti-aging care (※1) brand run by Shiroku Co., Ltd., will hold "FAS 3rd Anniversary Event 'Passionate'" at the Yodobashi J6 Building (Harajuku, Tokyo) from Wednesday, October 7 to Monday, October 12 (national holiday), 2026, to celebrate the brand's third anniversary. The company announced the event on August 28.
"FAS" turns three on Tuesday, October 6, 2026. The event is positioned as an occasion to experience, through the five senses, the brand's journey that began with an encounter with black rice from Kyotango.
An Experience Space Telling the Story of Black Rice Ferment, and a Recreation of the Kyoto Higashiyama Flagship Store
The venue will feature an experience space introducing the production method and background of the brand's core ingredient, "black rice ferment (※2)." According to the company, the centerpiece is a large-scale installation that lets visitors feel the fermentation process.
There will also be an exhibit recreating the atmosphere of the flagship store in Higashiyama, Kyoto. Alongside video and materials, it introduces the background to why the brand has its flagship there.
As the latest work in "FAS THE CRAFTS," an initiative collaborating with Japanese craftsmanship, a collaborative piece with Fukuda Ki, a Kyoto textile and dyeing craft house founded in 1927, will also be on display. Together with the workshop that carries on the techniques and spirit of the late Fukuda Kijū, who was the only holder of an Important Intangible Cultural Property designation (Living National Treasure) in the field of embroidery, they reportedly created a work that abstracts scenes such as the mountains of Kyoto and the rice fields of Kyotango.
In addition, there will be a screening of a special 3rd anniversary video and a touch-up booth where visitors can try all products, including the new base makeup series.
Visitor Gifts, Purchase Gifts and Two Limited 3rd Anniversary Kits
Every visitor will receive a mini size of "FAS The Black Essence" and a pouch of "FAS The Plump Serum Foundation" in event-limited packaging. The purchase gifts are as follows.
- Purchases of ¥20,000 (tax included) or more: FAS The Black Room Mist
- Purchases of ¥10,000 (tax included) or more [event exclusive]: FAS Multi Canister
- Product purchases during the event: double the usual points (20%)
The venue will also have special sales of black rice sold only at the Kyoto Higashiyama flagship store, a cookie tin made in collaboration with the confectioner Okashimaru, and a brand book. All of the limited kits are on sale from Wednesday, October 7 to Monday, October 12 (national holiday), 2026.
- FAS 3rd Anniversary SPECIAL KIT 01 (¥13,800, tax included): FAS The Black Essence (full size: 120mL), FAS The Black Day Cream (full size: 40g, quasi-drug), FAS The Clear Cleansing Gel (mini: 8mL)
- FAS 3rd Anniversary SPECIAL KIT 02 (¥14,300, tax included): FAS The Plump Serum Foundation (full size: 30mL), FAS The Plump Pressed Powder (full size: 11g), FAS The Black Day Cream (mini: 8g, quasi-drug)
FAS 3rd Anniversary Event "Passionate": Dates, Venue and How to Join
- Name: FAS 3rd Anniversary Event "Passionate"
- Dates: Wednesday, October 7 to Monday, October 12 (national holiday), 2026
- Hours: 11:00-20:00
- Venue: Yodobashi J6 Building
- Address: 6-35-6 Jingumae, Shibuya-ku, Tokyo 150-0001
- Admission: Free
- How to join: By reservation (walk-ins are also possible only if reservation slots are available). Reservations open on Friday, August 28, 2026.
Reservations are accepted through the reservation system on the official "FAS" LINE account. Access from a smartphone is required, and each person can reserve up to 2 slots.
※1 Care that provides moisture suited to one's age ※2 Saccharomyces/rice ferment filtrate (moisturizing ingredient)
"FAS" is a fermentation anti-aging care brand that combines traditional Japanese fermentation techniques with modern science. It develops products around "black rice ferment," obtained through a two-stage fermentation technique from black rice grown in Kyotango, Kyoto Prefecture.
Image: courtesy of Shiroku Co., Ltd.
