"Benamôr," a classic botanical beauty brand from Lisbon, Portugal, whose exclusive distributor in Japan is Ino Associates Inc., will hold its first pop-up store in Japan at Sogo Yokohama. From Tuesday, September 22 to Monday, September 28, 2026, the venue is the B2F pop-up space, and from Tuesday, October 6 to Monday, October 19, it is the 1F Yokohama Beauty Stage. The announcement was made on September 15.
Over about three months from September 22, the company plans to hold pop-ups in four cities in Japan in sequence. Sogo Yokohama is the first.
A space inspired by the Lisbon store, and pop-up-exclusive gift sets
The venue is a space inspired by the actual store in Lisbon. The company describes it as a place where you can feel the world of Benamôr.
On sale are pop-up-exclusive petite gift sets combining the brand's hand cream and lip balm, among others. The company says it combined best-selling products.
- First round (limited release at the B2F pop-up space): a set of 30 mL hand cream and 100 mL shower gel. Three kinds, JACARANDÁ, GORDÍSSIMO and ROSE AMÉLIE, each ¥3,960 (tax included), limited to 100 sets each
- Second round (planned after the first round ends): each ¥4,950 (tax included), limited to 100 sets each at each venue. You can choose a lip cream or a lip balm
Gifts are also prepared. Customers who spend ¥5,000 or more including tax can take part once for free in a ¥500 gacha with a chance to win a 10 mL hand cream. Customers who spend ¥15,000 or more including tax will receive a Benamôr original scarf.
There is also a ¥500 hand cream gacha open to everyone, and a lucky box in which you can get a mini hand cream or mini face cream by following the official social media account and reposting the designated post. All end as soon as stock runs out.
The "BOTANICAL COLOGNES" fragrance collection goes on sale in store in Japan for the first time
At the 1F Yokohama Beauty Stage (October 6 to October 19), the fragrance collection "BOTANICAL COLOGNES" will go on sale in store in Japan for the first time. The collection, released on August 8, is said to be inspired by a stroll through Lisbon's botanical garden, the "Jardim Botânico."
A total of six kinds are prepared, including "JACARANDÁ," inspired by the jacaranda flowers that color the streets of Lisbon in spring, and "IRIS SUPREMA," which layers mandarin and bergamot over carefully selected botanical extracts from Portugal. You can try the scents at the venue and choose.
Benamôr pop-up store dates, venues and limited sets
- Name: Benamôr pop-up store
- Period: Tuesday, September 22 to Monday, September 28, 2026 / Tuesday, October 6 to Monday, October 19, 2026
- Hours: 10:00-20:00 at each venue
- Venue: Sogo Yokohama B2F pop-up space (September 22-28) / Sogo Yokohama 1F Yokohama Beauty Stage (October 6-19)
- Address: 2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa 220-8510
- Limited sets: First round ¥3,960 each (tax included), second round ¥4,950 each (tax included). Limited to 100 sets each
Benamôr is a skincare brand born in Lisbon, Portugal, in 1925. It is characterized by its Art Deco design and traditional recipes that make use of up to 99% naturally derived ingredients.
Image: courtesy of Ino Associates Inc.
