The makeup brand ADDICTION will hold a pop-up for the advance release of its 2026 holiday collection, created in collaboration with the fashion brand TOGA ARCHIVES, for a limited time from Wednesday, October 7 to Monday, October 12, 2026, at the pop-up space "GATE" on the 1st floor of Shibuya PARCO. The collection goes on sale nationwide on Friday, October 23, 2026.
The venue is a space that fuses the aesthetics of both brands. The concept of the holiday collection is "FLUID IDENTITY," which the company describes as a world that goes beyond the boundary between beauty and fashion.
One makeup kit and three lip kits on advance sale
On sale in advance at the venue are one makeup kit and three lip kits. Details of the collection are given in the release announced on September 4.
- ADDICTION × TOGA ARCHIVES Makeup Kit: ¥15,400 (¥14,000 excluding tax). A kit combining an eyeshadow and cheek palette in a design that ripples fluidly with a lip product, nail polish and nail stickers, and comes with a pouch featuring TOGA ARCHIVES motifs
- ADDICTION × TOGA ARCHIVES The Lip Gloss Kit: Limited, 2 shades, ¥6,050 each (¥5,500 excluding tax). 101 Unfixed, 102 Shifting Self. A kit of a lip case that doubles as a bag charm and a lip gloss; the case is the same for both shades
- ADDICTION × TOGA ARCHIVES The Lip Gloss Tint Kit: Limited, 1 shade, ¥6,050 (¥5,500 excluding tax). 101 Bitter with Sweet. A kit of a tint gloss that changes color in response to the moisture of your lips and a lip case
Numbered tickets given out on the first day only; limit of one item per person
Because the number of items sold each day is limited, numbered tickets will be handed out on the first day only, Wednesday, October 7, to ease congestion. Distribution starts at 10:00, in front of LOEWE on Nakashibu-dori on the 1st floor of Shibuya PARCO, one hour before the pop-up opens. It is for people who want to buy the makeup kit or one of the two lip kits.
Distribution ends once the prepared tickets run out. Each person may take one ticket. Out of consideration for the neighborhood, the company asks visitors not to arrive far earlier than the start of distribution or to wait overnight or in the early morning.
Purchases are limited to one makeup kit per person, and one of the three lip kits. The limited products have a daily sales limit each day and may sell out.
People who buy products from the "ADDICTION × TOGA ARCHIVES Holiday Collection" at the venue will receive them in a limited shopping bag, while supplies last.
ADDICTION × TOGA ARCHIVES pop-up: dates and venue
- Name: ADDICTION × TOGA ARCHIVES Pop-up
- Dates: Wednesday, October 7 to Monday, October 12, 2026
- Hours: 11:00-21:00
- Venue: Pop-up space "GATE," 1st floor, Shibuya PARCO
- Address: 1F, 15-1 Udagawacho, Shibuya-ku, Tokyo
- Numbered tickets: Handed out from 10:00 on Wednesday, October 7, in front of LOEWE on Nakashibu-dori, 1st floor, Shibuya PARCO (one per person)
ADDICTION is a makeup brand that debuted in July 2009. Since January 2020, makeup artist KANAKO has served as its creative director.
Image: courtesy of ADDICTION BEAUTY
