The JAPAN PREMIUM BEAUTY & WELLNESS General Incorporated Association (Tokyo; Representative Director: Michiko Nakahara), with the social business community "Wakusel" as media partner, will hold "JPBW EXPO 2026 (JAPAN PREMIUM BEAUTY & WELLNESS EXPO)," an exhibition in the beauty and health field, on Saturday, November 21, 2026, at City Hall & Gallery on the 3rd floor of Gotanda JP Building in Gotanda, Tokyo. It was announced on September 30.
The concept is "Made by Japan," and exhibitor slots are limited to 60 companies. According to the organizer, although it is the first edition, more than 30 companies, including sponsors, have already entered.
A 60-company exhibition promising year-round business matching support
The association is recruiting small and medium-sized companies with products specialized in beauty and health, such as cosmetics and beauty device makers, school businesses, fitness businesses and food makers. Exhibitors will receive not only the on-the-day exhibition but also one year of B2B business matching support and accompanying support such as monthly strategy meetings.
The organizer positions it as an exhibition that, unlike large exhibitions that tend to lean toward price competition, advocates "from competitors to collaborators." From May to the end of September 2026, it held online meetings with more than 140 companies, and explains that about 30% of them decided to exhibit on the spot.
At the exhibition booths, Narunee's original brand slimming lotion, Buddytrain Co., Ltd., B.H Co., Ltd., Nichiei Co., Ltd. and others are introduced. Companies from a wide range of genres, including beauty devices, cosmetics, fermented foods, supplements and whitening, are expected to gather.
On-the-day program including stage events and a stamp rally
On the day, business meetings begin at 10:00, and the opening ceremony is held at 11:15. The exhibition for the general public runs from 11:00 to 17:00. 100 influencers are expected to attend.
- Stage: Talk show by Rira Shirayuki and Risa Taka
- Stage: Exercise event and rock-paper-scissors tournament by Narunee, a YouTuber with 2.5 million subscribers
- From 13:30: Beauty and health talk session by Narunee and Representative Director Nakahara
- Food and drink: "Fundoshi sushi" by Mr. Hoshino of Buddytrain, offered free to the first 100 people
- Live commerce: Live commerce stream by Mr. Yoichi Saito
- Stamp rally: A program in which visitors who visit 5 booths in the venue receive Narunee's autograph
- Visitor gifts: Gifts for the first 300 people each in the morning and afternoon
- Photo booth
JPBW EXPO 2026 dates, venue and admission fee
- Name: JPBW EXPO 2026 (JAPAN PREMIUM BEAUTY & WELLNESS EXPO)
- Dates: Saturday, November 21, 2026
- Hours: Business meetings from 10:00, exhibition 11:00-17:00
- Venue: Gotanda JP Building, 3rd floor, City Hall & Gallery
- Address: 141-0031, 8-4-13 Nishi-Gotanda, Shinagawa-ku, Tokyo
- Admission fee: ¥500 (registering in the official app returns it as a ¥500 coupon usable on the day; described as effectively free)
- Exhibitor slots: Limited to 60 companies (30 companies, including sponsors, have already entered)
- Visitor target: 1,500 people
- Inquiries: info@jpbw-expo.or.jp (exhibiting and sponsorship). The official website is scheduled to open on October 8
The organizer is the JAPAN PREMIUM BEAUTY & WELLNESS General Incorporated Association (Representative Director: Michiko Nakahara), and the operating company is SUIREN Co., Ltd.
Image: courtesy of Wakusel
