"athletia," a skincare and lifestyle brand run by Equipe Co., Ltd., will take part in "Salon de Parfum 2026," held at Isetan Shinjuku from Wednesday, October 7. From Wednesday, October 7 to Tuesday, October 13, 2026, it will hold a POP UP event on the second basement floor of the Main Building.
At the event venue and the permanent Isetan Shinjuku store, it will offer an advance release of "Eau de Parfum 10 mL" and "Eau de Parfum Holiday Kit 2026," which go on sale nationwide on Friday, October 16. It was announced on October 5.
Eau de Parfum 10 mL comes in three scents, on sale nationwide October 16
"Eau de Parfum 10 mL" is a mini size of the "Eau de Parfum" that debuted in autumn 2025. The three scents are "LOST IN THE CROWD," "UNTIL THE CLOUDS CLEAR" and "TWILIGHT HUES," priced at ¥4,950 (tax included).
The natural origin index is 98% (including water, in accordance with ISO 16128). It contains 1-dodecanol, a human scent ingredient (a fragrance component that skin itself has), as the key scent ingredient. The company says it adopted a package and glass bottle that are scaled-down replicas of the iconic shape.
"Eau de Parfum Holiday Kit 2026 / 10 mL x 3" costs ¥14,850 (tax included). It combines 10 mL bottles of the three scents with a mini body oil and an original bag that doubles as reusable wrapping.
Crane game and a purchase gift exclusive to Isetan Shinjuku
Visit both the event venue and the permanent store on the same floor, and you can play the crane game once. The capsules contain product samples and other items.
As an Isetan Shinjuku-exclusive gift, anyone who buys ¥8,800 (tax included) or more, including "Eau de Parfum 10 mL," receives a "Recycled Mesh Square Pouch." The various kits are not eligible, and the gift ends when supplies run out.
athletia POP UP dates and venue, and Eau de Parfum prices and release dates
- Name: athletia POP UP (participating in Isetan Shinjuku's "Salon de Parfum 2026")
- Period: Wednesday, October 7 – Tuesday, October 13, 2026
- Venue: Isetan Shinjuku Main Building, B2F, ISETAN BEAUTY APOTHECARY / PARK Books & Promotion
- Eau de Parfum 10 mL: ¥4,950 (tax included). Advance release at the venue and the permanent store; nationwide release on Friday, October 16, 2026
- Eau de Parfum Holiday Kit 2026 / 10 mL x 3: ¥14,850 (tax included). Nationwide release on Friday, October 16, 2026
*Displayed prices are the manufacturer's suggested retail prices.
With the concept "balance your active/relaxing cycle," "athletia" offers products that suit both relaxing and active moments, in addition to skincare.
Image: courtesy of Equipe Co., Ltd.
