Ora² Feels (pronounced "Ora-Two Feels"), a new series from Sunstar Group built around the concept of a "good-mood charm toothpaste," will hold a POP-UP event in the pop-up space (1F) of @cosme TOKYO from Wednesday, October 28 to Tuesday, November 3, 2026. It was announced on October 6.
The venue will have a booth where visitors can try three scents developed on the basis of Kansei science (*1), as well as photo spots.
Three-scent experience booth and photo spots
According to the company, Ora² Feels is a series that supports your mood through scent, design and foam. At the venue, you can enjoy an oral care experience where you choose a scent to match your mood of the day.
The scents are original fragrances developed together with a global fragrance company, scientifically verifying through Kansei science the moods that oral care scents bring about. Each is linked to one of three different moods.
- Osmanthus Earl Grey (Comforted: relaxed, reassured)
- Fresh Leaf Green Tea (Mindful: focused, cooling down)
- Sparkling Basil Mandarin (Delighted: positive, joyful)
Capsule toy challenge and purchase gift
For visitors, there will be a "Capsule Toy Challenge" with no blanks. Every participant receives a prize.
- Prize A: Ora² Feels original pouch
- Prize B: Ora² me series toothbrush
- Prize C: Ora² Feels sticker
To take part, post a photo or video taken in the POP-UP space on Instagram or X with the designated hashtag, and show the post screen to a staff member. Limited to one try per person, while supplies last (*2).
There is also a gift for purchasers. Everyone who buys a total of ¥1,200 (tax included) or more of Ora² Feels products at the venue receives one of two items: the original pouch, or an original marker charm that can be attached to the mouth mist. Limited to one per person, while supplies last.
Featured products: "Stain Clear Paste" and "Mouth Mist"
Two products will be on display. "Ora² Feels Stain Clear Paste" (quasi-drug, toothpaste; product name: Medicated Ora2 FL Paste K) comes in 70 g, and there is also a mini assortment set of three 20 g tubes. The company explains that it newly adopted a formula in which dense, fine foam lifts and removes stains (discoloration). It contains the bactericide IMP to help prevent bad breath and gingivitis, and 1,450 ppm of high-concentration fluoride to help prevent cavities (*3).
"Ora² Feels Mouth Mist" (quasi-drug, oral refresher; product name: Ora2 Mouth Spray A) contains the active ingredient ℓ-menthol, which kills the source of odor and prevents bad breath. It also contains a long-lasting cooling ingredient (fragrance).
Dates and venue of the "Ora² Feels" new release commemorative POP-UP, the good-mood charm toothpaste
- Name: "Ora² Feels" New Release Commemorative POP-UP (good-mood charm toothpaste)
- Period: Wednesday, October 28 – Tuesday, November 3, 2026
- Hours: 11:00–21:00 (business hours may change)
- Venue: @cosme TOKYO pop-up space (1F)
- Address: 1-14-27 Jingumae, Shibuya-ku, Tokyo 150-0001
- Notes: Entry may be restricted depending on how crowded it is
*1 An academic field that scientifically evaluates and applies invisible emotional values, such as the moods and comfort that consumers feel
*2 Ends when stock runs out. May change or end without notice.
*3 Not for use by children under 6 years old.
Ora² is an oral beauty care brand from Sunstar.
Image: courtesy of Sunstar Group
